About Us

Balance Interactive is a full-service brand strategy & large-scale website design agency. Our facilitation of great ideas, combined with deep technical expertise, have produced impactful experiences for businesses seeking to:

  • Engage customers in a way that produces measurable results
  • Leverage existing technical investments for your marketing and technology departments
  • Produce beautiful, innovative, and easy-to-manage digital solutions

Our team — located near Washington D.C. — takes pride in facilitating the transition from great ideas to implementation with measurable results.

A focus on longevity - Five years after redesign, 80% of enterprise-level clients have not re-architected or re-platformed their websites

We are distinguished by our commitment to innovation and in-depth user research. This combination of aesthetic with interaction has kept the company at the forefront of marketing communications for over twenty years.

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STRATEGIC CONSULTING

With every new project, we strive to uncover a unique advantage that sets you apart and gives you an edge in your marketplace.

  • Brand building and strategic messaging
  • Innovative design
  • Marketing strategy
  • Digital strategy
  • Audience segmentation analysis
  • Unified communications strategy
  • Social media and content strategy

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LARGE WEBSITE REDESIGN

Are you managing multiple departments as they publish thousands of pages of content on your website? We understand the unique needs that come with managing large-scale websites.

  • Drupal & WordPress implementations
  • Multi-site/micro-site architectures
  • Content migration and planning
  • Personalization strategies, tools and techniques
  • Systems integration

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USER RESEARCH

It all starts with in-depth research and understanding the nature of the problem. We then synthesize our findings to identify insights and areas of opportunity.

  • Usability testing
  • Stakeholder interviews
  • Ethnographic research
  • Quantitative research
  • Landscape analysis
  • Trends and best practices

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TECHNICAL INTEGRATIONS

Single sign-on and deeper integrations with most major systems including:

  • Association management systems (NetForum, Protech, iMIS, Personify, Aptify and more)
  • Customer relationship management systems (Salesforce, ZOHO, MS CRM, Blackbaud)
  • Email marketing systems
  • Advocacy solutions
  • Registration Systems

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TRAINING & WORKSHOPS

  • Content messaging workshops
  • Ideation sessions
  • Writing for the web workshops
  • Drupal site builder training
  • CMS content editor training

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VISUAL DESIGN

  • Visual identity and logo design
  • Marketing collateral
  • Brand style guidelines
  • Video (including animated video production)

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ONLINE MARKETING

Expand your outreach and attract more customers while building online credibility

  • Personalization
  • Content and social marketing
  • Email marketing
  • Search engine optimization (SEO)
  • Lead nurturing
  • Analytics
  • Pay-per-click (PPC)

SOME OF OUR CLIENTS

Our team - located near Washington D.C. - takes pride in facilitating the transition from great ideas to implementation with measurable results. Award-winning work for leading brands in a variety of sectors include: 

Balance Interactive client logos

We have worked with more than 600 trade associations and professional societies since 1997. Our award-winning work for leading associations includes:

Balance Interactive client logos

AND WHAT THEY SAY...

“They were with us every step of the way, with carefully planned timelines, and a good grasp of the unique needs of my organization.”
“We especially appreciated your approach to responsive design. You kept us focused on the user every step of the way.”
“I strongly recommend Balance to any group that is striving to reach new levels of performance.”

MEET OUR TEAM

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Tracy Betts
CEO/Owner
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Beth Morgan
Director of Service Delivery
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Teresa Stonelake
Director of Finance
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Marc Caposino
Creative Director
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Beth Yezzi
Senior Project Manager
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Todd Bayliss
Senior Project Strategist
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Krystee Dryer
Director of Technology
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Jeannette Modic
Senior Web Developer
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Mahbubul Islam
Senior Web Developer
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Anne Mader
Digital Strategist
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Melissa Woodson
Director of User Experience