October 2009

October 21, 2009 | by Kim Taylor | Posted in Social Media

Among some smaller business communities, and some not so small, there is still a certain level of discomfort in seeing Facebook and Twitter as a legitimate way to promote your business, hire employees and stay in touch with customers. It has long...

October 20, 2009 | by Jill Kurtz | Posted in Web Development, | Posted in Web Strategy

Working with a web development firm like Balance Interactive can be a cost-effective way to extend your organization’s resources. Engaging that firm as a full partner, rather than just project help can bring new levels of effectiveness to...

October 18, 2009 | by Carrie Hane Dennison | Posted in Information Architecture, | Posted in User Experience, | Posted in Web Content, | Posted in Web Design

Every year on October 5, personal property taxes are due where I live. My county collects these taxes, and it allows citizens to pay online. So on October 4 I went to the county website to pay my taxes. I thought I’d find a big button that...

October 14, 2009 | by JoMarie Hoholik | Posted in Events

Atlanta is the host city for the NTEN Nonprofit Technology Conference in April 2010. Thousands of non-profits and non-profit technology professionals will gather to share ideas, successes and inspiration. This year, Balance has teamed up with...

October 9, 2009 | by Tracy Betts | Posted in Clients, | Posted in Project Management

The new and improved Balance Interactive website launched this week.  We approached the redesign of our own website in a way that certainly deserves reflection: I played the role of client and our team took me through our full website...

October 9, 2009 | by Toni Ellison | Posted in Information Architecture, | Posted in User Experience, | Posted in Web Content, | Posted in Web Development

While working on a client site, one of our project managers asked me if a problem could be fixed with a site redesign. I responded, “Yes!  Yes!  Yes!  Please sell them a Drupal site!” As a web developer I have been...

October 5, 2009 | by JoMarie Hoholik | Posted in Information Architecture, | Posted in Web Content

That has been the question recently in our office and with clients. As our clients go through website redesign projects, an important question they face is what to do with the content they have now. In general, some of that content will be...

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The Balance Interactive staff will work with you to make your website right. We looked to them to help us through the process of building our new, user-friendly, site. They know the questions to ask to get the answers they need to make it fit like a glove.

Nancy-jo Manney, Executive Director, Greater Springfield Chamber of Commerce