May 2010

May 25, 2010 | by Jill Kurtz | Posted in CMS, | Posted in Events, | Posted in Social Media, | Posted in Web Trends

Balance recently hosted a seminar – Trends in Online Technology – and the event surely got everyone in attendance talking. The conversations lasted long beyond the scheduled end time and continue by phone and email.

The event...

May 19, 2010 | by Asea Ginsburg | Posted in User Experience, | Posted in Web Strategy

How could your company use mobile technology to attract new customers and most importantly get more revenue? Is it time to make mobile a main part of the user experience? How do you decide which approach to take in terms of user experience? These...

May 14, 2010 | by Rich Wolford | Posted in Social Media

As more and more companies develop and implement a social media strategy, more and more learning-curve articles are being published.  The latest is an article In ...

May 4, 2010 | by Jill Kurtz | Posted in Social Media, | Posted in User Experience

Plunging into the world of social media marketing can seem daunting. I thought I would make it simpler by sharing an example of one company’s successful campaign on Facebook. Although this example is from a semi-large retail chain (not a...

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Balance Interactive knows the importance of customer service. While PRSA National Capital Chapter is a relatively new customer with Balance Interactive, they have personally met with us to discuss challenges we were having with our web page, and helped NCC set goals for the future once our challenges were addressed. The Chapter hears from Balance every week through an email report that breaks down the hours and work accomplished. Balance answers our calls promptly and even when a problem is particularly stubborn, they work consistently to resolve it as soon as possible. We look forward to continuing our relationship with such a professional and well-run organization.

B.A. Burfeind, PRSA-National Capital Chapter