by Anne Mader Social Media, Tips and Tricks

As a marketer, social media can be the best part of your job, or it can be the bane of your existence. There are those who can’t wait to make the next post, tweet, or pin, and they eagerly watch their feeds for likes, shares, retweets, and replies.  And then, there are those of us who somehow got delegated to run the social media for our organization, and with dear in the head light like eyes, we stare at a screen full of hashtags, and freeze with the anxiety of figuring out how to do it all and how to do it right.

There is no question that social media, in all it’s various forms,...

by Kizaan Knapp Associations, CMS, Content Management, Content Strategy, Online Marketing

Turn Big Data into Smart Data - Content Personalization 

What do we mean when we talk about content personalization? It isn’t super complicated: content personalization is really just a fancy name for showing targeted content to a user who visits your website. We can all agree that people visiting your site have different intentions: some are there to buy something, others are simply doing research, and some might be trying to get a job with you. Then you have first time visitors, and returning ones. Some don’t know why they’re there and are looking for a way out....

by Kizaan Knapp Balance Interactive, Drupal, Web Development

Throughout 2015, we want to give you all the opportunity to get to know the Balance Interactive team and our clients a little better. To that end, we are introducing a monthly feature called “Finding Balance: A broader view with…” and will have either a Balance employee or a client featured "snapshot" of who they are and what inspires them. 

Our first interviewee for this series will start with Jeannette Modic, who has been a senior web developer at Balance Interactive for the past 4 years and is a self proclaimed pop culture addict. Follow Jeannette on Twitter: @moondancerjen....

by Timea Szell

The Role of Art.

Manifestation starts with the spark of an idea, a thought. Once this idea is supported by strong emotions and active imagination, it gains a momentum and pushes the person toward executing a specific action resulting in an outcome.  In the case of the Arts, the produced artwork captures and reflects the movement of this manifesting process: thought, desire, and application of creative skills to ultimately conjure up an emotionally responsive encounter with the spectator. Simply, art reflects the inner world of the artist and makes the viewer aware...

by Ann Herndon Eskew Content Strategy, Online Marketing, Social Media, Tips and Tricks, Web Stats, Web Strategy

Goals are a versatile way to measure how well your site fulfills your target objectives.[1] It enables clients to not only see what users are doing on their site, but target their actions for quicker conversions. Goals give the website owner a peek into user behavior.  For example, are users finding the page for which they are looking? How many pages are viewed before exiting? Are users following a specific path set by the website, or are they straying off path and getting lost?

There are several things to know about Goal types to ensure the correct tracking is in place because each...