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by Melissa Woodson Associations, Balance Interactive, Tips and Tricks, Web Content, Web Strategy
  1. They're free.
  2. We come to you, on the day and time that works best for you and your team.
  3. There's something for everyone--from web savvy pros to novice users--and we break it down so it's easy and accessible, but never boring.
  4. You've forgotten everything you once knew about Drupal. Or maybe you didn't know anything to begin with ...
  5. You have goals to meet this year, and you don't know where to start. 
  6. Did we mention they're free? 
  7. You've been following the same process for too long, and you're ready to shake things up. 
  8. You...
by Melissa Woodson Associations, Balance Interactive, Content Management, Content Strategy, Design, Tips and Tricks, Web Content

In any website redesign, one of the most important questions is always, "Which content should we migrate?" The answer for each of our clients is as varied as the content itself. But there are a few best practices I tend to recommend across the board. 

1. Look at Your Analytics

While page views alone don't tell the entire story, they are a great place to start when deciding what should be migrated to the new site. Any page that's gotten fewer than 10 views in the last year should be put to bed. And really, 10 views is an incredibly low bar to set. Depending on...

by Kizaan Knapp Balance Interactive, Opinions/Reviews

Our next interviewee for this series is with Director of Finance and HR, Teresa Stonelake. Teresa makes it rain here at Balance Interactive and has been with the team for over 2 years. She is an avid hiker and keeps us all on task and budget when it comes to money being spent. She always has a smile and a warm greeting when you speak to her!

  1. What’s on your desk right now?
    Pictures of my kids. Photos my daughter has taken. Pens, Markers and more pens, the more colors the better! Oh and far to many sticky notes!
  2. What's the...
by Beth Yezzi Balance Interactive

Balance Interactive is very proud to announce that one of our newly redesigned sites, the American Association for the Study of Liver Diseases (AASLD) was recognized in five categories by the MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communication professionals.

The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries...

by Melissa Woodson Balance Interactive, CMS, Content Management, Content Strategy, Usability, User Experience

Never say never, right? And in the case of audience-based navigation, I certainly don't . . . but I almost always do.

Unless you have distinct audiences that will never have content that overlaps, it's both confusing for users and burdensome for administrators. 

Here's the case for leaving audience labels out of your navigation: 

  • On the user side, some users will be unsure of which group to choose. Many will question which group to choose and wonder if the way they identify themselves is the way your organization thinks of them. Users...

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