Balance Blog

March 3, 2010
Posted by Chrissie Alquinta | in Web Strategy | Comments (0)

Top Ten Things You Should Know About Your Website....and how you can gain that knowledge

  1. Is your website working for you? Is it performing in such a way to meet your expected outcomes?
  2. How can you get more of the kind of visitors that you want, the ones that buy something, sign up for your newsletter or request more information?
  3. How do different visitors behave on your site?
  4. What is the value of a visitor to your site? This can be in terms of revenue, more volunteers, increased web presence, etc.
  5. What is the user experience on your site?
  6. Are your marketing campaigns driving traffic to the site?
  7. Who’s sending you the most traffic?
  8. How does each web page on your site perform? Is one of your critical entry pages turning visitors off? Do you lose people during the sign-up process because your wording isn’t clear?
  9. How does your site perform compared to others of the same size and/or in the same industry?
  10. How is your site trending? Is it performing better or worse over time?

Insights into your website’s performance can be achieved with web analytics tools. Web analytics gives you data to help you make informed decisions to improve your website, your web presence, and ultimately, your business.

Balance offers a wide array of web statistics monitoring and analysis services. We can help you learn how your website is performing and what you can do to improve your business.


February 14, 2010
Posted by Krystee Dryer | in Web Development | Comments (1)

You probably have heard a lot about the Drupal content management system (CMS) lately with the White House website launching on Drupal, it winning the Best Open Source PHP CMS two years in a row, and its easy-to-learn site administrator user experience. But, what usually goes hand-in-hand with articles about Drupal’s greatness is the mention of the steepness of the Drupal developer’s learning curve.

Drupal is not the easiest system to install and set-up. This is fine for single website developed with a good web development firm – you won’t need to worry about learning how to develop a new site. However, what if your association currently has or wants to create stand-alone websites for numerous chapters? Your choices are to (1) let them deal with this issue themselves, choose their own host, CMS, design, and more (the association would have no control over the sites), (2) maintain and train an IT department to create each site so you can have some control over the sites, or (3) contract with your web development firm to create each new site for each chapter. Those choices may not fall in line with your organizational goals or budget.

There is now a fourth choice, and it is pretty interesting and exciting:   Install the Aegir platform to administer your Drupal sites. So what is the Aegir platform? Here is the official definition of Aegir: The Aegir platform is a distributed instance management system, which allows an authorized site administrator to administer, maintain, and control multiple Drupal sites through an easy front-end interface.

In clearer terms, Aegir lets your (non-technical) site administrators easily create a new stand-alone site for an individual chapter on your server ready for content in about 5 minutes. The Aegir platform lets you, the association, maintain the control that you want of the new sites (create, disable, delete, reset main passwords, move, etc), but lets your individual chapter maintain the content (and any other aspects that you allow them).

The possibilities of the different configurations are basically endless, but here are a few options that might appeal to your association:

Access Control

Through permissions, you can control what your chapters are allowed to maintain and create. For example, you can let them edit exisiting page content, but not create new pages. You may not let them create pages, but want them to create and maintain their own events listed on a calendar. The permissions are completely configurable to your organization’s desired workflow.

Design

You may want all of your chapter sites to look the same or you may want to give them a choice of a few options. Aegir can be configured to allow any of these scenarios and automatically install them upon site creation. A few examples of how this can be used:

  • Have 1 theme for the main site and have 4 different chapter themes that each chapter can choose from (but still maintain the association’s correct branding and message).
  • A main every-day chapter theme is provided, but then you provide them with an updated tradeshow theme when it is time for the association’s annual tradeshow.
  • Allow your chapters to add different individual elements to a standard provided theme (for example: chapter logo or message).
  • Provide 1 theme and allow a chapter to change the color scheme to provide them with their own custom look.

Navigation/Structure/Content

You can have some basic content and navigation structure propagated at the creation of the website. In this scenario, the chapters will just need to add their individual content such as chapter events, staff members, and contact information to get started.

Functionality

Provide tools already pre-installed such as membership rate calculators, event calendars, mailing lists functions, members only areas, document management systems, e-commerce packages, or any other tool that would be helpful to your chapters.

Site Analytics

You can track each new chapter site with your site analytics tools (such as Google Analytics) by having your code already installed on each new site that allows you to track them individually all in your single account and allow the chapter to track themselves as well. With a well-defined analytics plan, you can see which chapter is receiving the most traffic, which chapter is sending the traffic to you, and what that traffic is doing on your sites.

An Aegir platform installed and configured for your association’s needs and workflow can really provide a direct benefit to you and your individual chapters, but most importantly allow the association to control the areas that should be controlled. It also takes the creation of the news sites out of the hands of developers and into the hands of site administrators which can save both time and money.


February 6, 2010
Posted by Jill Kurtz | in Web Development | Comments (0)

The best websites leverage many tools to create an engaging, interactive experience for users. For the typical association, this means integrating your association management system, your press tools, your advocacy tools, and other core management systems with your website.

You also need to think about using a variety of website tools like e-commerce tools, content management systems, calendaring tools, mapping tools, and more to offer a feature-rich site.

So many tools! And, often different vendors provide and support them.

So, how do you effectively present ONE website that leverages all of them? How do you get all your vendors to see the same common goal and work together toward a seamless, integrated web presence?

At Balance, we find that we are often collaborating with other vendors on our efforts to create great websites for our clients. We have been involved in great collaborations. We have also been involved in some projects that are marked by more of a vendor finger-pointing contest than a shared goal. This is frustrating for us and for our clients.

So, we have started to do some research into this issue. I am looking for real-life examples of organizations that have managed multiple vendors in their website redesign and development efforts. I want to learn about what worked and what didn’t. I’d like to help us all to learn how to navigate the waters better and avoid the issues that can bog a project down and lead to poor results.

I hope you will take time to complete our research survey. You can do so anonymously or give me your contact information so I can cite you as an example in the white paper we will publish with the results.


February 4, 2010
Posted by Rich Wolford | in Social Media | Comments (0)

A story in the washingtonpost.com today discussed the results of a new Pew Research Center study on teen usage of Twitter. According to study, "only 8 percent of online teens have embraced Twitter, a notable low for a generation so passionate about technology. Think of the millions of text messages that teens send. Think of their endless hours on Facebook."  Overall, 73 percent of teens use social networking to communicate with their friends and family. The reasons for not embracing this technology were lack of privacy and being too condensed. This was a bit surprising to me as I thought 140 characters was plenty of space to say "OMG did U C what she is wearing!"

Teens have often been seen as a bellwether for new technology trends, and adults tend to follow their lead. Does this signal a new trend in Twitter adoption and usage? It's probably too early to tell if this is the beginning of any major trend. For me personally, it reinforces my view that Twitter will ultimately be used and create value in certain niche situations and industries (e.g. politics and entertainment) rather than as a broad social networking platform like Facebook.