by Tracy Betts Balance Interactive, CMS, Content Management, Drupal

The web is undergoing a massive re-architecture, driven by the explosion of mobile devices and applications, the requirement to deliver personalized experiences to every customer, and the demands on organizations to embrace digital transformation.

“I believe the combination of Acquia and Drupal 8 delivers the most important advance in the delivery of digital experiences the market will see in the next 10 years,” said Dries Buytaert, Drupal founder and project lead, and Acquia co-founder and CTO. “Drupal 8 breaks the mold for dated content management models and liberates content from...

by Jeannette Modic Associations, Balance Interactive, CMS, Content Management, Drupal, Web Development

"Man, I wish we could track changes on Drupal configurations!" This was the thought that came to mind on a recent upgrade from Drupal 6 to Drupal 7 where we learned some important lessons about all the different configuration changes our clients make to their site on a regular basis. We had a process in place to capture all the new and changed content on the site, but totally missed content that had been deleted or menu changes that happened, so we needed to adjust our process. 

Thanks to the strength of the Drupal community, we obviously weren't the only ones who had faced this...

by Beth Yezzi Balance Interactive, Opinions/Reviews, Project Management, Tips and Tricks

As a project manager, it is essential to gain the trust of clients, which can be a challenge given you likely have never met them prior to working together and building trust takes time. Here are the nine practices I’ve developed over the years to make my clients feel secure in my ability to manage projects on their behalf.

1.    Become a coach: Involve clients in the process and educate them. If you help others be better you will earn their trust.

2.    Communicate often and honestly: Frequent updates will put a client at ease and show them that you are on top of the project...

by Melissa Woodsen Balance Interactive, Social Media, Tips and Tricks

In the last ten years, social media has become a mandatory component of organizational marketing. You have to tweet, post, share, like, recommend, or <insert latest social media verb> your content. A few years back, I wrote about how social media is like exercise—you know you should, and there are definite payoffs when you do, but you have to be consistent.

All that said, there are right and wrong ways to do social media, especially as it integrates with your website. While social sharing...

by Melissa Woodsen Balance Interactive, User Experience, Web Strategy

When we begin research for a new customer journey map, we always include an ethnographic component. While interviews, surveys, and other traditional research methods are valuable, the nuances captured during ethnography provide greater depth and understanding of the customer’s interaction with the organization.

One of the most difficult parts of ethnography is recruiting participants, mostly because people don’t know what to expect. And really, people are concerned about valid things like privacy and having someone in their way. When we go into an organization to observe, our...