Anytime we begin our UX and design process, our clients are concerned about the dreaded “fold.” You know the part of your site that users see when they come to your site? The part that shows before you scroll? That area is considered “above the fold”—and it used to be a major concern when thinking about usability and accessing content. After all, we wouldn’t want our users to miss out on valuable content because they fail to scroll down, right?
Guess what? Users scroll.
Let’s break this down. The concern about having your most important...