by Kizaan Knapp Balance Interactive, CMS, Content Management, Tips and Tricks, Video, Web Strategy
  1. Share what makes you feel vulnerable in the beginning
    No, you don’t need to share all your deep dark secrets, but things that make you feel a little vulnerable are usually the things that digital marketing firms need to help you reach success. Your agency should drive digital strategies based on corporate goals, objectives and bottom-line financials. Crafting campaigns around these business variables sets the engagement on the right track. Is your agency asking these fundamental business questions during the kickoff period? If not, consider if your agency is...
by Kizaan Knapp Balance Interactive, Opinions/Reviews, Web Strategy

Our next interviewee for this series is with Digital Strategist, Anne Mader. Anne has been with Balance Interactive for 10 months and is an avid mountain biker with a knack for being able to get to the bottom of any problem and provide engaging ways to solve them. 

  1. What’s on your desk right now?
    A copy of Kill the Company by Lisa Bodell, a note from my 9 year old daughter tell me “to keep up the good work!”, my ever present water bottle, and a cup of coffee.
  2. What's the best advice you ever got?  
by Tracy Betts Balance Interactive, Design, Tips and Tricks, Web Development

When you first launched your website, it seemed to meet your needs and be an asset to the business.

Over time, however, things change, and a website that once supported your organizational objectives will often morph into something that actually works against you achieving your business goals. Today, your company doesn’t just need a needs a well-designed, easily navigable, engaging website that meets the needs of your customers and your business alike.

According to Stanford University...

by Jeannette Modic Associations, Balance Interactive, Tips and Tricks, Web Development, Web Strategy
  1. Get your accounts in order. A lot of services are changed right at launch. Sometimes these services haven't been touched in years, so it is easy to lose track of your login information. When we launch some of the accounts we are changing or applying to the new site can include: Google Analytics, Domain Name Server, SSL Certificate, etc... To avoid scrambling at the last minute for this information, this is something we can be proactive about to prep for launch.
  2. Prevent 404s. When working on a new site, url structures change often. As paths...
by Tracy Betts Balance Interactive, CMS, Content Management, Drupal

The web is undergoing a massive re-architecture, driven by the explosion of mobile devices and applications, the requirement to deliver personalized experiences to every customer, and the demands on organizations to embrace digital transformation.

“I believe the combination of Acquia and Drupal 8 delivers the most important advance in the delivery of digital experiences the market will see in the next 10 years,” said Dries Buytaert, Drupal founder and project lead, and Acquia co-founder and CTO. “Drupal 8 breaks the mold for dated content management models and liberates content from...