by Beth Yezzi Balance Interactive

Balance Interactive is very proud to announce that one of our newly redesigned sites, the American Association for the Study of Liver Diseases (AASLD) was recognized in five categories by the MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communication professionals.

The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries...

by Melissa Woodson Balance Interactive, CMS, Content Management, Content Strategy, Usability, User Experience

Never say never, right? And in the case of audience-based navigation, I certainly don't . . . but I almost always do.

Unless you have distinct audiences that will never have content that overlaps, it's both confusing for users and burdensome for administrators. 

Here's the case for leaving audience labels out of your navigation: 

  • On the user side, some users will be unsure of which group to choose. Many will question which group to choose and wonder if the way they identify themselves is the way your organization thinks of them. Users...
by Jeannette Modic Balance Interactive, CMS, Drupal

Quote from the website: “H5P enables existing CMSs and LMSs to create richer content. With H5P, authors may create and edit interactive videos, presentations, games, advertisements and more. Content may be imported and exported. All that is needed to view or edit H5P content is a web browser.”

What does this mean for me and my organization? This means it is now even easier to add REALLY cool interactive features to your website! And whatever hp5...

by Kizaan Knapp Balance Interactive, CMS, Content Management, Tips and Tricks, Video, Web Strategy
  1. Share what makes you feel vulnerable in the beginning
    No, you don’t need to share all your deep dark secrets, but things that make you feel a little vulnerable are usually the things that digital marketing firms need to help you reach success. Your agency should drive digital strategies based on corporate goals, objectives and bottom-line financials. Crafting campaigns around these business variables sets the engagement on the right track. Is your agency asking these fundamental business questions during the kickoff period? If not, consider if your agency is...
by Kizaan Knapp Balance Interactive, Opinions/Reviews, Web Strategy

Our next interviewee for this series is with Digital Strategist, Anne Mader. Anne has been with Balance Interactive for 10 months and is an avid mountain biker with a knack for being able to get to the bottom of any problem and provide engaging ways to solve them. 

  1. What’s on your desk right now?
    A copy of Kill the Company by Lisa Bodell, a note from my 9 year old daughter tell me “to keep up the good work!”, my ever present water bottle, and a cup of coffee.
  2. What's the best advice you ever got?