Why Understanding Your Website’s Performance is Important to Your Business

March 3, 2010 | by Chrissie Alquinta | Posted in Web Strategy

Top Ten Things You Should Know About Your Website....and how you can gain that knowledge

1. Is your website working for you? Is it performing in such a way to meet your expected outcomes?
2. How can you get more of the kind of visitors that you want, the ones that buy something, sign up for your newsletter or request more information?
3. How do different visitors behave on your site?
4. What is the value of a visitor to your site? This can be in terms of revenue, more volunteers, increased web presence, etc.
5. What is the user experience on your site?
6. Are your marketing campaigns driving traffic to the site?
7. Who’s sending you the most traffic?
8. How does each web page on your site perform? Is one of your critical entry pages turning visitors off? Do you lose people during the sign-up process because your wording isn’t clear?
9. How does your site perform compared to others of the same size and/or in the same industry?
10. How is your site trending? Is it performing better or worse over time?

Insights into your website’s performance can be achieved with web analytics tools. Web analytics gives you data to help you make informed decisions to improve your website, your web presence, and ultimately, your business.

Balance offers a wide array of web statistics monitoring and analysis services. We can help you learn how your website is performing and what you can do to improve your business.