by Beth Yezzi Content Strategy, Information Architecture, Tips and Tricks

Your target audience is busy. Capturing their attention and engaging them in your private online communities can be can be a daunting challenge. To start, you must build awareness of your private community. Once you've captured their attention, you must engage them with content that is valuable and that encourages conversation. Now that they are engaged, you need to make sure you have a process in place to drive them back to the community on a regular basis.

So how do you write to drive engagement?

  • Offer value. You must offer something useful, unique, and valuable in...
by Lillie Obioha User Experience

The Internet has moved beyond the mobile site era (Thank God!) and we have seen an increase of websites incorporating Responsive Design. Responsive design is pretty much the rule and I believe this trend will continue through the next coming years. However, an even newer trend has surfaced recently: Adaptive Web Design.

The main differences between Responsive and Adaptive Web Design is how it displays visuals and content on various devices. A responsive site will show the viewer the same content and images but in different stacking order depending on what device it is on, while an...

by JoMarie Hoholik Associations, Design

One of our clients recently went through a “refresh” of their brand and updated their logo from this:

to this:

The logo itself is much more modern and open, but I was shocked at what a big difference carrying the new color onto the online properties made for them.

The changes made were small – our creative team (led by the fabulous Lillie Obioha) simply changed the red to green, and...

by Ann Yoders Tips and Tricks, Web Strategy

Today we're very excited to kick off our weekly round-up of noteworthy (at least we think so!) items culled from perusing industry news, trends, and what not.

Here at Balance we love transformational thinkers - those that, through their work, go a few extra steps in their commitment to their craft. With that you can see why we picked this article for our first offering of the week. "...

by Eric Werner Associations, Project Management, SEO, Tips and Tricks, Web Strategy

It is important to understand the steps in the SEO for Redesign process. Each phase includes sets of important tasks that can help to ensure the success of the project. The steps of the process are listed below and in this post we are going to discuss the first two steps in detail.

What are the steps in the SEO for Redesign Process?

• Audit
• Benchmarks
• Planning
• Dev, QA, & Launch
• Post Launch Review

An SEO Audit of the current site can be a very useful tool for reducing the risk of an unsatisfactory redesign. I put the SEO...