by Lillie Obioha User Experience

Recently, when I went to New York City, I realized that quite a few organizations have home pages that reminded me of the chaos in Times Square. Like Times Square, different sections of home pages are attempting to outdo one another—for example, callouts to video, call-to-action buttons that navigate the viewer to another page, superfast scrolling news article, and an infinite number of text links that are there purely on the hope of a chance click. I came to the conclusion that there are many home pages that are so cluttered that it is no wonder visitors become frustrated and leave –...

by Jeannette Modic Drupal

Recently we were faced with an interesting requirement for our client, the American Association of Anatomists (AAA). AAA has about 15 committees for their association, and they needed a way to track the committee member history. They also needed access control on committee content so only current members of a committee could view this classified content.

by Tracy Betts Associations, User Experience, Web Strategy

I have owned Balance Interactive for over 15 years. That means it's been a looong time since I have been promoted or entered into a new position in a company. So when I picked up Michael Watkins book The First 90 Days, a book written by a man who has made it his mission to help executives navigate their transitions to new roles, I started reading it from a "what if" perspective.

What if I were to take over my own company today - how would I approach the first 90 days?  


by Jeannette Modic Associations, CMS, Content Strategy, Non-Profits, Web Strategy

Before you get started on a data migration project – whether it's a CRM, AMS, or any other database-to-database systems – you need to build a foundation on which to build. We work with a lot of associations, which use association management systems (AMS), so that is the frame of reference for this post. But you can apply to any other database migration. Start by asking these questions.

Question 3 results in many more and will eventually get you to think about what data will need to be converted or cleaned during the migration progress. Based on how much cleanup is needed, you will...

by Valerie Klemencic Writing for the Web

There has always been that age old argument – what kind of writer do you need and is there a difference? If you ask either writer, they will say there is a difference. There might be. Some might say it has to do with what they are writing about. Others might say it has to do with tone and the target audience they are writing to, if there is a specific one. There could be a couple different reasons why they differentiate themselves the way they do. The bottom line is – can they do each other’s job? How does the hiring manager decide which writer is the writer they need?

When they...