by Carrie Hane Dennison Content Strategy, User Experience

Last week I presented Content Strategy That Fits at the User Focus 2012 conference. I teamed up with Lorelei Brown to come up with ideas that would appeal to user experience professionals who know what content strategy is and know that it needs to be part of their projects. But they don't always know where to get started, whether they have a small, medium, or large project. Or maybe the don't necessarily know how to get buy in from others in their organizations or clients. So we set out to help them get started and build momentum within their organizations.

It starts with boiling...

by Beth Bacon Design, Information Architecture, Usability, User Experience

Most sites we do now at Balance use responsive design. That means the width of the site resizes and page elements adjust according to the visitor's screen width. For example, a four-column website would rearrange content and images to become two columns for a tablet display and one column for a smartphone display.

For clients who don't have the need or budget for a separate mobile site, responsive design is a good solution to make a website accessible on many devices, including tablets and smartphones.

As we – content strategists, designers, and developers at Balance...

by Lillie Obioha Web Development

Back in 2004, The World Wide Web Consortium (W3C), an organization that establishes the primary standards used online announced that HTML5 would be standardized by 2022. At the time, most of us said “What!? That is 18 years of development!” W3C has since heard our concerns and has reconsidered the date. The new date of release for HTML 5 is projected to be at end of 2014, with a follow-up release for HTML 5.1 to be expected at the end of 2016.

In the beginning, W3C's plan...

by Susan Cato Social Media

I get a lot of questions about the best way to grow and engage online audiences and, unlike what many “experts” say, there are no magic tricks or easy ways to do this. To grow, nurture, and engage a fan base you have to consistently and purposefully do the work and put in the time.

If you want to grow your reach, you have to provide a meaningful experience by sharing valuable insights, content, and knowledge – and by listening to and engaging with others online in the right context. People won’t be interested in what you have to say or offer if you are not providing value.


by Carrie Hane Dennison Mobile, Tips and Tricks, User Experience

On September 15 I attended MobileUXCamp DC where people from the Washington DC and surrounding areas met to talk about how to make mobile web and app experiences better. There were several sessions for designers and coders. What attracted me were the talks people gave about planning for the future – where do we go from here now that we all know that the mobile web is here to stay?

But my first stop was Nam-ho Park's 5 Tips for Responsive Design. His main message was that mobile...