BLOG

by Krystee Dryer Associations, CMS, Drupal, Web Development

It is a common fallacy among .NET programmers that .NET applications and PHP applications cannot be integrated together. We have encountered this misconception many times with working with .NET vendors with a relationship with one of our client’s that has a PHP based Content Management System (CMS). This is a huge misconception, which we believe not only limit the choices of our clients but hurt .NET application vendors as well. At Balance Interactive, we have, in fact, implemented many types of integrations between the two types of systems.

Integration Examples

One common...

SEO

SEO Questions To Ask During Redesign

Web technology has developed into a dynamic, highly competitive field that, when effectively navigated with the aid of personable, professional designers, can yield enormous potential for organization, communication, and expansion. Website redesign is a project that many companies and organizations are undertaking at an increasing rate. The internet has become a global super-community that has empowered the idea and provided a vehicle for its proliferation.

Any group seeking to organize or mobilize an idea is...

by Tracy Betts Web Development

A little help from your friends....

One of the highest value services we are performing for our clients right now are Content Messaging Workshops. This workshop is designed to arm your team with the knowledge to keep the website fresh and on message. Our content strategy experts will come to your office for a three hour interactive session. Your team will learn messaging architecture, concepts behind structured content and the different elements that make up a successful web page. Real world exercises that will have your team successfully creating calls to action, link text and...

by Tracy Betts Web Strategy

Once you have a solid foundation with the right CMS, flexible design, deliberate information architecture, and brilliant content strategy, the next step is incremental and ongoing improvements that will ensure longevity. The key is understanding where to focus your efforts. There are some websites where 90% of the pages are not visited at all! Your website should be working for you and your organization’s goals. Are you after: Lead generation? Sales? Do you know how your website is contributing to these goals? Learn how to get data on your websites performance and achieve your organization...

by Tracy Betts Web Development

Here is the scenario … you just redesigned your website on a CMS Platform that is perfect for the needs of your organization. You are able to regularly take the pulse of your users and adapt the website to make any changes needed. Those incremental improvements allow you to keep up with new browsers and other technology trends. A few years down the road and your website still looks as fresh as the first day it launched? Yes, it can happen! There are four essential things you have to get right the first time around to attain this type of success in your site’s longevity.

1....

Pages