by Tracy Betts Balance Interactive, Corporate

A core philosophy at Balance Interactive centers on respect for the whole person – the person with a family (not just kids, but dogs and parents and siblings and spouses), a hobby, a need for quiet time, sleep and healthy food, and time just to “be” something other than a programmer or designer or writer or project manager.  

One of the ways that we have honored our employees over the years is by managing very carefully the amount of time they spend working. This hasn’t been easy to explain sometimes. Over the years I have been told:

You can’t scale this way...

by Susan Cato Associations, Corporate

On any given day, we are exposed to thousands of marketing messages, and with the proliferation of social media we’re bombarded with more and more “expert” tips, tricks and approaches for engaging our customers for online success. We need a way to filter out what is worth our time. Here are some ways to do that.

How do I cut through the noise?

With a plethora of "experts" telling us what to do, it's no wonder we have lost our own voice, our intuitive guide, or even our confidence around the fact that we actually do know what is best for our customers - and probably have a...

by Rich Wolford ROI

I have worked on dozens of request for proposals (RFP) on major website redesign projects. The RFP process is the most common form of procuring web design and development services. For the most part, any given RFP document has a similar table of contents covering the organization's mission and background, current website limitations, objectives, and description of the scope for the project. There seems to be one piece information that many organization are unsure whether they should share - the project budget.

Those who do not share the budget with vendors believe that this will...

by Alan Yurisevic CMS, Drupal, Web Development

Upgrading a website to the latest version of Drupal can seem like a daunting task, but it doesn’t have to be! Here are tips to help guide an upgrade to Drupal 7:

Plan it out

Set up a step-by-step to-do list of tasks that need to be done, starting with backup and ending with deployment. Make a list of modules that need upgrades, their current version, and the latest D7 version. Being organized will save you a lot of headaches later, and having a checklist of steps is incredibly helpful for multi-step projects.

Do your research

Check to see...

by Linda Franklin SEO, Web Content, Web Strategy

Anyone can add meta tags to a web page and call it “optimized.” However, to truly create an awesome optimized web page, you must look beyond keywords and think more about the main themes of your website.

Why themes? When a user types a phrase into the Google search bar, Google searches for subject-matter themes that most closely match the user’s search phrase, rather than trying to match one page with one specific keyword. 


So, how do you make this happen? Let me walk you through the steps:


Step 1: Outline your business...