by Megan Policicchio Balance Interactive, Content Management, Content Strategy, Web Content

Chances are you or one of your colleagues spent a lot of time producing it and then pushed it through various levels of approval. But your audiences will not sift through the content that you “just can’t let go of” to find what they want and need from your site. So it’s time to shift the focus away from you and pay attention to them.


Assessing your website content with a critical eye is hard. Putting yourself in the shoes of your audience to determine what is valuable can be even harder.


by Tracy Betts Balance Interactive

When we are hiring new employees, we look for a specific "persona" that sums up the type of person we want to work with. We call this personality type the "inspired problem solver".

The "inspired problem solver" embraces our clients’ challenges and opportunities with inventiveness and enthusiasm. They bring passion and expertise to the table and focus on finding the best solution for the situation and desired outcomes. The inspired problem solver is a team player - they love it when a challenge is laid on the table and we all roll up our shirtsleeves and dig in...when our clients...

by Susan Cato Content Strategy, SEO

Authorship is rapidly becoming important to search engine optimization (SEO).  As Google starts to look at the author of the content and their influence as much as the website on which it is posted, Google also looks at the relationships that the author has with other authors in the space. This article on Search Engine Journal is a good introduction to the...

by Lillie Obioha Design, User Experience

Getting your stakeholders on board with a new website design has always been a tricky process. Without the right approach, they will get too involved in the process and start nitpicking design comps resulting in a site that is far less than amazing.

 The question is, how do you get input from your stakeholders and still let the design experts do their job?


Using mood boards in the website redesign process does just this. Presenting the overall design approach this way keeps your team focused on the right...

by Tracy Betts Social Media, Tips and Tricks

 Have you started your Pinterest Business account yet?   We have and our boards cover everything from books we love to social media trends to a ton of info on content marketing and content strategy.

Take a second to get inspired: 

and then


start your own Pinterest account for your organization. If you are not familiar with the new features Pinterest offers business than you may want to ...