by Carrie Hane Dennison SEO, Social Media, Web Strategy

“And she told two friends, and they told two friends…and so on and so on.” If you’re old enough to remember this shampoo ad then you probably think you’re too for all this “social media” stuff. Well, I’m here to tell you you’re not! And if your web strategy, online marketing plan and/or search engine marketing plan doesn’t include at least a nod to social media, you’re going to find yourself with fewer friends online than you could have.

by Jill Kurtz SEO, Social Media, Web Content

Thyden, Gross and Callahan, a client of Balance Interactive, provides a great example of how to integrate a traditional website, blogs and SEO strategy to develop an effective on-line presence:

The Thyden, Gross and Callahan website incorporates the latest posts from three blogs actively maintained by partner James J. Gross. This makes the firm website fresh every day, giving it good credibility with search engines for divorce law topics.

by Carrie Hane Dennison Online Marketing, SEO

Search engine optimization (SEO) is becoming an increasingly popular part on online communications. Because there are millions, if not billions, of websites on the Internet, and most people use Google or one of the other major search engines (like Yahoo! or Microsoft’s Live Search) to find sites, it is beneficial for every website to be the best it can be. When it is the search engines will find it and deliver it to the people who are looking for what you are providing.