by Jeannette Modic Associations, Balance Interactive, CMS, Content Management, Drupal, Web Development

"Man, I wish we could track changes on Drupal configurations!" This was the thought that came to mind on a recent upgrade from Drupal 6 to Drupal 7 where we learned some important lessons about all the different configuration changes our clients make to their site on a regular basis. We had a process in place to capture all the new and changed content on the site, but totally missed content that had been deleted or menu changes that happened, so we needed to adjust our process. 

by Beth Yezzi Balance Interactive, Opinions/Reviews, Project Management, Tips and Tricks

As a project manager, it is essential to gain the trust of clients, which can be a challenge given you likely have never met them prior to working together and building trust takes time. Here are the nine practices I’ve developed over the years to make my clients feel secure in my ability to manage projects on their behalf.

1.    Become a coach: Involve clients in the process and educate them. If you help others be better you will earn their trust.

by Melissa Woodsen Balance Interactive, Social Media, Tips and Tricks

In the last ten years, social media has become a mandatory component of organizational marketing. You have to tweet, post, share, like, recommend, or <insert latest social media verb> your content. A few years back, I wrote about how social media is like exercise—you know you should, and there are definite payoffs when you do, but you have to be consistent.

by Melissa Woodsen Balance Interactive, User Experience, Web Strategy

When we begin research for a new customer journey map, we always include an ethnographic component. While interviews, surveys, and other traditional research methods are valuable, the nuances captured during ethnography provide greater depth and understanding of the customer’s interaction with the organization.

by Kizaan Knapp Balance Interactive, Design, Information Architecture, User Experience, Video

Our next interviewee for this series is with Director of User Experience + Design, Lillie Obioha. Lillie not only poses a poise that puts Elizabeth Taylor to shame, but she encourages us all to think outside the box and always find exciting and inspiring ways to make our clients stand out.