On any given day, we are exposed to thousands of marketing messages, and with the proliferation of social media we’re bombarded with more and more “expert” tips, tricks and approaches for engaging our customers for online success. We need a way to filter out what is worth our time. Here are some ways to do that.
How do I cut through the noise?
With a plethora of "experts" telling us what to do, it's no wonder we have lost our own voice, our intuitive guide, or even our confidence around the fact that we actually do know what is best for our customers - and probably have a pretty good feel for how best to engage with them both on- and off-line.
Trust that you are the SME (subject matter expert).
The bottom line is that no one else knows your audience and customers better than you do. After all, your job is to understand their pain-points and priorities - and deliver value in meaningful and relevant ways. You know best how to help them to be successful, to walk away smarter, and to keep them coming back for more. Even if you don't have a lot of experience using online tools to do so, your experience with what works vs. what doesn't will go a long way with your online activities.
Don't lose the plot.
What you bring to the table is really important, because these days it's really easy to lose that point of clarity.
Listen and learn.
When choosing consultants, agencies, or contractors, be sure they really listen and learn from you before partnering with them, and certainly before they make any 'expert' recommendations.
Only after truly listening can they add value by helping to open up new doors with fresh ideas and approaches. After all, a truly successful partnership can only happen when both parties are actively listening and complementing each other with knowledge and ideas. A partnership like this is a fearsome thing to behold!
So I ask - what do your relationships with your consultants, agencies, and contractors look or feel like?