by Tracy Betts Associations, Balance Interactive, Usability, User Experience

To gain new insights and opportunities, we need to think and approach research differently. The February 2015 issue of Fast Company contained two articles of interest showcasing very different research approaches and how they contributed to the rise (or fall) of their products. One article subtitled "What the hell happened..?" was about the lackluster performance (failure?) of the Fire Phone. The Amazon Fire Phone was supposed to compete with the Apple iPhone, yet it now sells for 99 cents and Amazon has taken an $...

by Beth Yezzi Associations, Balance Interactive, CMS, Content Management, Content Strategy, Design, Information Architecture, Opinions/Reviews, Tips and Tricks, User Experience, Web Content, Web Strategy, Writing for the Web

What makes people press the back button shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

It’s not easy creating a beautiful, brilliant user experience on your website, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them to avoid creating the wrong impression.

  1. Autosound: don't scare me--or worse, embarrass me--by playing loud sounds suddenly in the middle of a quiet office.
  2. Poor information...
by Lillie Obioha Associations, Balance Interactive, Design

Here at Balance Interactive, we spread the LOVE. The love we are referring to here is called, Collaboration. Collaboration is a big theme here for one reason: it works. It works for us as individuals who thrive on job satisfaction. It works for our clients who reap the rewards with quality-driven products. It works for our company because it experiences low employee turnover. Here are four simple ways to cultivate a collaborative environment.

Listen: We sometimes get so excited with our ideas that it becomes difficult to listen. We constantly have to remind...

by Jill Handman Associations, Balance Interactive, CMS, Content Management, Non-Profits

Most associations today use robust association management systems (AMS) to manage their membership database. In addition to providing member contact information, an AMS can process payments for dues or events, manage event registrations and member communication, and maintain information on committee memberships and data files. 

Equally important for members and staff is the association’s website.  Websites are often considered to be simply forward-facing tools that provide members and nonmembers with basic information about the association.  However, by integrating an AMS with a...

by Melissa Woodsen Balance Interactive, Content Management, Content Strategy, Opinions/Reviews, User Experience

Throughout 2015, we want to give you all the opportunity to get to know the Balance Interactive team and our clients a little better. To that end, we are introducing a monthly feature called “Finding Balance: A broader view with…” and will have either a Balance employee or a client featured "snapshot" of who they are and what inspires them. 

Our second interviewee for this series is with one of our newer team members, Melissa Woodson. She is our Information Architect and Content Strategist at Balance Interactive and has been with us since June 2014. She just completed the Chicago...