by Beth Yezzi Balance Interactive, Content Strategy, Mobile, Responsive, Web Content

1. What is it?

Google is changing the way search results appear based on websites that are deemed mobile-friendly due to the fact that 60% of traffic now comes from mobile devices. Sites without text and formatting suited for mobile devices will suffer most. A webpage is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:

by Melissa Woodsen Balance Interactive, CMS

When I first learned to use Drupal as a content management system, I thought I was never going to get it. While is a great technical resource, it can be pretty intimidating when you’re a new Drupal user looking to learn the basics. To help navigate your new CMS, take a look at this quick Drupal glossary. It covers a few common terms so that any new user can learn the system without being bogged down in technical jargon.

by Lillie Obioha Balance Interactive, Design

A lot of people love reading quotes because they are words of wisdom condensed into a few words or sentences. Recently, I have been reading some great quotes for inspiration that keeps me up and going. These quotes are motivating, enlightening and beneficial to the work I do at Balance Interactive. Enjoy!

by Kizaan Knapp Balance Interactive, Tips and Tricks

Throughout 2015, we want to give you all the opportunity to get to know the Balance Interactive team, our clients, and partners a little better. To that end, we are introducing a monthly feature called “Finding Balance: A broader view with…” and will have either a Balance employee, client or partner featured "snapshot" of who they are and what inspires them. 

by Melissa Woodsen Associations, Usability, User Experience

Web innovation is often measured in bells and whistles—what cool features can we build and how can they out-do our competitors? But does that translate to the best user experience? If there’s not a useful product or information behind that feature, what’s the point?