I am going to miss out on the American Society of Association Executives (ASAE) annual meeting this year due to an injury - but I can still dream about being there. Being that I am a passionate digital strategist and have a deep and abiding love for all things "association," I am intrigued how associations use technology and social tools to engage member communities and foster relationships to achieve their mission. I believe that because the foundation of every association is a community of interest, they are built for using social tools to engage, nurture, grow, and, ultimately, support their mission.
There is a lot of good education on the agenda this year about just this.
My ASAE wishlist begins with the following three sessions that I wish I could attend:
Conversation that Matters: How Online Community is Changing the Way We Work
Presenter: Lindy Dreyer of SocialFish
The folks at SocialFish have it going on, so this is a not-to-miss session. The core of this session seems to be focused on organizations developing internal "social skills" and social culture. This is critical to success in today's community-oriented, social landscape. I am intrigued to learn from Lindy about their perspectives on how to accomplish just that.
The Path to Becoming a More Social Organization
Presenters: Valerie Fries-Wade MM, CAE; Robb Lee; Greg Melia CAE; Nathan Victoria
It would be interesting to hear the perspectives of these presenters as they address the cultural aspects of becoming a more social organization.
Increase Member Engagement Through Technology
Presenters: Heather McNair, Laura Woodruff MA
The session abstract describes how these two women have tried many technology approaches for member engagement including: trigger messaging campaigns, QR codes, an online community, gaming, and a reconfigured website with interactive tools. It would be great to hear stories from the trenches and learn from their successes and failures.
Look for my wishlist part 2 in the coming days...