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by Jeannette Modic

One of the key challenges when planning a Drupal project is that there are many moving parts. Drupal allows you to quickly and easily build a wide variety of web sites, from simple blog sites to extremely complex sites that integrate with other systems. In order to maximize what Drupal can do for you, you need to plan.

This year at Capital Camp and Gov Days, we walked through our planning process for a typical Drupal redesign project.

Our session covered:

  • Ways to expedite the planning process with templates.
  • How to define the scope of your project and...
by Kizaan Knapp Online Marketing

Having worked with associations for several years now, one topic that continuously arises during most strategic conversations is how to accommodate corporate sponsors; not only as an organization, but also how the organization presents itself publicly (including digital marketing). One recent example comes to mind - a large health-based research association based in Washington DC. While membership remained steady for this organization financially, member dues was not a significant revenue generator. To continue to grow as an organization, and to grow member services, the association is now...

by Ann Herndon Eskew SEO, Web Stats, Web Strategy

Goals are a versatile way to measure how well your site fulfills your target objectives. It enables clients to not only see what users are doing on their site, but also target their actions for quicker conversions. Goals give the website owner a peek into user behavior. For example, are users finding the page for which they are looking? How many pages are viewed before exiting? Are users following a specific path set by the website, or are they straying off path and getting lost?

Since each Goal type measures different content and actions, there are several things to know about Goal...

by Carolyn Tate Design, Web Strategy

In my most recent blog post, Responsive Design: What it Means for Your Website in an Increasingly Mobile World, we discussed oral hygiene and responsive design, and what they mean for your website. (Key point: responsive design is much more important to your website than its overall oral health.)

Now that you know all about responsive design, let's talk about what you should be thinking about when you think about your website and responsive design.

At Balance, with all of our...

by Beth Yezzi Content Strategy, Information Architecture, Tips and Tricks

Your target audience is busy. Capturing their attention and engaging them in your private online communities can be can be a daunting challenge. To start, you must build awareness of your private community. Once you've captured their attention, you must engage them with content that is valuable and that encourages conversation. Now that they are engaged, you need to make sure you have a process in place to drive them back to the community on a regular basis.

So how do you write to drive engagement?

  • Offer value. You must offer something useful, unique, and valuable in...

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