by Kizaan Knapp Balance Interactive, Drupal, Web Development

Throughout 2015, we want to give you all the opportunity to get to know the Balance Interactive team and our clients a little better. To that end, we are introducing a monthly feature called “Finding Balance: A broader view with…” and will have either a Balance employee or a client featured "snapshot" of who they are and what inspires them. 

Our first interviewee for this series will start with Jeannette Modic, who has been a senior web developer at Balance Interactive for the past 4 years and is a self proclaimed pop culture addict. Follow Jeannette on Twitter: @moondancerjen....

by Timea Szell

The Role of Art.

Manifestation starts with the spark of an idea, a thought. Once this idea is supported by strong emotions and active imagination, it gains a momentum and pushes the person toward executing a specific action resulting in an outcome.  In the case of the Arts, the produced artwork captures and reflects the movement of this manifesting process: thought, desire, and application of creative skills to ultimately conjure up an emotionally responsive encounter with the spectator. Simply, art reflects the inner world of the artist and makes the viewer aware...

by Ann Herndon Eskew Content Strategy, Online Marketing, Social Media, Tips and Tricks, Web Stats, Web Strategy

Goals are a versatile way to measure how well your site fulfills your target objectives.[1] It enables clients to not only see what users are doing on their site, but target their actions for quicker conversions. Goals give the website owner a peek into user behavior.  For example, are users finding the page for which they are looking? How many pages are viewed before exiting? Are users following a specific path set by the website, or are they straying off path and getting lost?

There are several things to know about Goal types to ensure the correct tracking is in place because each...

by Melissa Woodson Content Strategy, Information Architecture, Usability, User Experience, Web Strategy

One of my favorite parts of my work is conducting user interviews and focus groups. I’m always eager to talk to people about how they use websites and to learn more about what they want out of their user experience. 

Recently, we’ve begun work with the National Institute on Disability and Rehabilitation Research (NIDRR). Tasked with taking their existing web presence to its own standalone website, understanding the needs and desires of NIDRR’s unique users is key to the success of this project. As part of our user research, I had the opportunity to interview a number of people...

by Tracy Betts Content Strategy, Tips and Tricks, Web Content

Maybe you’re a writer, association, web designer, or lawyer. If you have a website, it means you need content. Of course the content argument is most relevant to those blogging or writing on a habitual basis. However, considering helpful tips is in your best interest.

So, consider these:

1- Be Short & Sweet:

We like to hear what you have to say. Though, most of us certainly don’t have much spare time on our hands to read paragraphs of content. Plus, if you struggle with writing in general, this should be a relief.

If you have a service, what...