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by Tracy Betts Web Development

A little help from your friends....

One of the highest value services we are performing for our clients right now are Content Messaging Workshops. This workshop is designed to arm your team with the knowledge to keep the website fresh and on message. Our content strategy experts will come to your office for a three hour interactive session. Your team will learn messaging architecture, concepts behind structured content and the different elements that make up a successful web page. Real world exercises that will have your team successfully creating calls to action, link text and...

by Tracy Betts Web Strategy

Once you have a solid foundation with the right CMS, flexible design, deliberate information architecture, and brilliant content strategy, the next step is incremental and ongoing improvements that will ensure longevity. The key is understanding where to focus your efforts. There are some websites where 90% of the pages are not visited at all! Your website should be working for you and your organization’s goals. Are you after: Lead generation? Sales? Do you know how your website is contributing to these goals? Learn how to get data on your websites performance and achieve your organization...

by Tracy Betts Web Development

Here is the scenario … you just redesigned your website on a CMS Platform that is perfect for the needs of your organization. You are able to regularly take the pulse of your users and adapt the website to make any changes needed. Those incremental improvements allow you to keep up with new browsers and other technology trends. A few years down the road and your website still looks as fresh as the first day it launched? Yes, it can happen! There are four essential things you have to get right the first time around to attain this type of success in your site’s longevity.

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by Tracy Betts Online Marketing

As much as we hate to admit it, it’s true; sometimes consistent content marketing can fail. The most difficult part of any online marketing campaign is consistency. Persistent engagement with your customers online is key when it comes to achieving quality and enduring customer loyalty. There are two main tools that every marketer should become experts on using - a content calendar and an automated marketing program. 

Content Calendar Churning out fresh content consistently can be a challenge. While an exceptional content strategy paves the way for crafting your...

by Tracy Betts Associations

Who owns “digital communications”? Who leads the charge of communicating with your customers online? To be most effective, one person needs to have the utmost responsibility, and we’ll give you a hint: though they work in tandem, Digital Communications is not the same as Information Technology.

What problems are we solving? Are we using technology to transform our business, or are we just adding bells and whistles to existing processes? Better yet: how does this technology support our strategic plan?

How is our digital performance...

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