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Information Architecture

Happy Usability Day!
You probably take for granted all the things that you use easily every day. On November 11, 2010, thank a usability professional – it’s World Usability Day. This year’s theme is Communication. While the usability field on the web...

A Good Call to Action Makes Life Easy for Website Visitors
Every year on October 5, personal property taxes are due where I live. My county collects these taxes, and it allows citizens to pay online. So on October 4 I went to the county website to pay my taxes. I thought I’d find a big button that...

When is it Time for a Site Redesign?
While working on a client site, one of our project managers asked me if a problem could be fixed with a site redesign. I responded, “Yes!  Yes!  Yes!  Please sell them a Drupal site!” As a web developer I have been...

To Archive? Or Not to Archive?
That has been the question recently in our office and with clients. As our clients go through website redesign projects, an important question they face is what to do with the content they have now. In general, some of that content will be...

Rule #18: Knowing Ain't the Same as Doing
I recently had the pleasure of hearing Fast Company  cofounder, Alan M. Webber speak at a Greater Washington Board of Trade event about his new book Rules of Thumb. 52 Truths for Winning at Business Without Losing Your Self. The book is divided...

Building a Website is Like Building a House
We here at Balance Interactive have found that house building is a good analogy for how websites are built. No one will go to a home builder and say “I want a house built and I want to move in to it, fully furnished, in 4 weeks.” Yet, in...

Same Old Website Issues
As I refer back to some resources I first read when I got into the "web business" 10 years ago, I find that many of the problems that existed then still exist. Sure, they might be found in different ways, but somehow the same mistakes...

Is Your Site Made for Your Visitors?
Who is your website for? The answer to this question can predict your website’s ability to achieve its goals. If your answer is "for our organization" then you can count on not earning many new customers, members or clients via your...

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