Event planning has been in my blood for generations. So, naturally the first marketing meeting I had with Tracy Betts, our CEO, left me bubbling with excitement.
Tracy shared with me a point of pain in the association space: a need for a leader in...
Developing websites is a cool business – we all love the exciting, sexy aspects of building a new web presence. It’s thrilling to see a new design come to fruition. It’s fun and energizing to plan for the new functionality, special...
On July 22, Balance Interactive’s web development, creative, and content and usability directors presented Design, Development and Content Working Together Harmoniously at CaptialCamp. CapitalCamp is the Washington, DC DrupalCamp - a...
I recently ordered a fancy new fully custom bicycle and so, I have recently spent a good amount of time of the customer side of a big project. At the time we started, my project was last 6-8 weeks. At the end of that time frame, I was anxious to see...
Recently, Balance has completed several major projects. With the experience of closing out a project fresh in my mind, I thought I would share some thoughts on the final phase of a project with our readers.
The Project Management Institute maintains...
The new and improved Balance Interactive website launched this week. We approached the redesign of our own website in a way that certainly deserves reflection: I played the role of client and our team took me through our full website redesign...
I recently had the pleasure of hearing Fast Company cofounder, Alan M. Webber speak at a Greater Washington Board of Trade event about his new book Rules of Thumb. 52 Truths for Winning at Business Without Losing Your Self. The book is divided...
We can learn a lot from the web’s predecessors: print publications. It seems that a lot more thought goes into something that is printed and permanent than many websites. Of course, that’s part of the beauty of the web – it can...