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Search Engine Optimization

No Nibbles on Your Website Content? Try Better Link Bait

When I was a young girl, my family spent many weekends at a lake filled with blue gill. We kids loved to go sit on the bridge or dock to fish. But there was no way I was going to touch a worm. So we used little pieces of hot dogs. The fish loved...

Shampoo, SEO and Social Media

“And she told two friends, and they told two friends…and so on and so on.” If you’re old enough to remember this shampoo ad then you probably think you’re too for all this “social media” stuff. Well, I...

Integrating Web, Blog and SEO: mddivorcelawyers.com Doing It Right

Thyden, Gross and Callahan, a client of Balance Interactive, provides a great example of how to integrate a traditional website, blogs and SEO strategy to develop an effective on-line presence:...

Selecting Keywords for SEO

Search engine optimization (SEO) is becoming an increasingly popular part on online communications. Because there are millions, if not billions, of websites on the Internet, and most people use Google or one of the other major search engines (...

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