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Search Engine Optimization
In a blog post I wrote back in June 2011, I talked about how to survive Google’s many recent updates to its search algorithm and adapt your company’s SEO strategy accordingly. While both the Google Caffeine and Mayday updates affected...
Quick virtual poll – raise your hand if you’ve ever felt like you’re at the mercy of Google….I see a couple hands out there, but there should be more. Lots more. If you have a website that you hope people will find and visit...
In the last couple of months, Google has unveiled two key applications that are likely to change the face of online marketing and search engine visibility. Learning about these applications and fitting them into your online marketing strategy...
When I was a young girl, my family spent many weekends at a lake filled with blue gill. We kids loved to go sit on the bridge or dock to fish. But there was no way I was going to touch a worm. So we used little pieces of hot dogs. The fish loved it...
“And she told two friends, and they told two friends…and so on and so on.” If you’re old enough to remember this shampoo ad then you probably think you’re too for all this “social media” stuff. Well, I...
Thyden, Gross and Callahan, a client of Balance Interactive, provides a great example of how to integrate a traditional website, blogs and SEO strategy to develop an effective on-line presence: www.mddivorcelawyers.com.
The Thyden, Gross and...
Search engine optimization (SEO) is becoming an increasingly popular part on online communications. Because there are millions, if not billions, of websites on the Internet, and most people use Google or one of the other major search engines (like...
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