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Social Media
What comes to mind when you hear the words “social media?” Twitter, Facebook, LinkedIn? Have you heard of Govloop? Govwin? What does social media mean for the public sector in the age of Facebook and Twitter?
Though the...
Anyone who knows me and has worked with Balance Interactive knows that we have a difficult time with any theory that does not translate into practical value for our clients. As my mentor Glen Hellman writes in his blog post "Baffled by the CTO...
Repeat after me:
· “A logo is not a Brand”
· “A press release is not Public Relations”
· ...
Last night I was honored to be among the best of the best when it comes to communications in the Washington, DC area. The 2010 PRSA-NCC Thoth Awards gala honored the talent and innovation of regional public-relations professionals.
Balance...
While preparing for Balance’s Trends in Online Technology seminar in May, I wanted an illustration of the idea of social media that makes use of geo-location. A more location-sensitive web has long been held to be a hallmark of “Web 3.0...
Balance recently hosted a seminar – Trends in Online Technology – and the event surely got everyone in attendance talking. The conversations lasted long beyond the scheduled end time and continue by phone and email.
The event kicked off...
As more and more companies develop and implement a social media strategy, more and more learning-curve articles are being published. The latest is an article In AdWeek entitled "5 Reasons Your Social Media Strategy Will...
Plunging into the world of social media marketing can seem daunting. I thought I would make it simpler by sharing an example of one company’s successful campaign on Facebook. Although this example is from a semi-large retail chain (not a...
A story in the washingtonpost.com today discussed the results of a new Pew Research Center study on teen usage of Twitter. According to study, "only 8 percent of online teens have embraced Twitter, a notable low for a generation...
Time to blog, now what? This is something everyone has said from time to time. A great communication strategy includes a schedule for blogging, how often, what topics to cover, and how it all fits with your organization's calendar year.
At...
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