Home

Social Media

To Foursquare or Not to Foursquare?

While preparing for Balance’s Trends in Online Technology seminar in May, I wanted an illustration of the idea of social media...

Trends in Online Technology Seminar Gets Everyone Talking

Balance recently hosted a seminar – Trends in Online Technology – and the event surely got everyone in attendance talking. The conversations lasted long beyond the scheduled end time and continue by phone and email.

The event...

Mistakes in Social Media Are Driven by Lack of Marketing Fundamentals

As more and more companies develop and implement a social media strategy, more and more learning-curve articles are being published.  The latest is an article In ...

Anatomy of a Social Media Promotion

Plunging into the world of social media marketing can seem daunting. I thought I would make it simpler by sharing an example of one company’s successful campaign on Facebook. Although this example is from a semi-large retail chain (not a...

Teens Not Tweeting: What Does That Portend?

A story in the washingtonpost.com today discussed the results of a new Pew Research Center study on teen usage of Twitter....

When to Go Off-Topic

Time to blog, now what? This is something everyone has said from time to time. A great communication strategy includes a schedule for blogging, how often, what...

No Nibbles on Your Website Content? Try Better Link Bait

When I was a young girl, my family spent many weekends at a lake filled with blue gill. We kids loved to go sit on the bridge or dock to fish. But there was no way I was going to touch a worm. So we used little pieces of hot dogs. The fish loved...

Listening Is Key to Social Media Success

I recently had the pleasure to present at the CHESPRA fall conference. My keynote, “Getting Started: Listening & Developing Your Social Media Policy (PDF),” was aimed at helping school public relations professionals to...

Social Media, Business and Results

Among some smaller business communities, and some not so small, there is still a certain level of discomfort in seeing Facebook and Twitter as a legitimate way to promote your business, hire employees and stay in touch with customers. It has long...

Is "Profit" a Dirty Word for Non-profits?

Is “profit” really a dirty word for non-profits? After having spent nearly a dozen years working for non-profits, and another few serving non-profits from the vendor side of things, I think that when it comes to fundraising and social...

Ready to get started? Contact Us