How could your company use mobile technology to attract new customers and most importantly get more revenue? Is it time to make mobile a main part of the user experience? How do you decide which approach to take in terms of user experience? These...
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Plunging into the world of social media marketing can seem daunting. I thought I would make it simpler by sharing an example of one company’s successful campaign on Facebook. Although this example is from a semi-large retail chain (not a...
We've all been in those meetings. Someone asks a question and 5 people around the table whip out their phones to find the answer on the Internet.
Our everyday experience backs up the ever growing statistic: 199 million Americans use some...
Every year on October 5, personal property taxes are due where I live. My county collects these taxes, and it allows citizens to pay online. So on October 4 I went to the county website to pay my taxes. I thought I’d find a big button that...
While working on a client site, one of our project managers asked me if a problem could be fixed with a site redesign. I responded, “Yes! Yes! Yes! Please sell them a Drupal site!” As a web developer I have been...
As I refer back to some resources I first read when I got into the "web business" 10 years ago, I find that many of the problems that existed then still exist. Sure, they might be found in different ways, but somehow the same mistakes...
Who is your website for? The answer to this question can predict your website’s ability to achieve its goals. If your answer is "for our organization" then you can count on not earning many new customers, members or clients via...
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