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Making Content Flexible With Content Strategy

At the recent UXCamp DC, two content-related sessions were held. I led the one on fitting content strategy into everything. But the the session on content modeling was quite interesting. We talked about how content management systems can be set up...

Content at All Levels
Recently, I was at a local restaurant where a large group had gathered to watch a football game. I was actually entertained more by the crowd reactions than the game itself. I have never been much of a football fan. I know that, in football, there...

Content First

In my last post, I mentioned that I attended An Event Apart DC  - a conference designed for people who make websites. I mentioned briefly that the theme of the conference was content, so I wanted to write a follow up and explain it a bit...

Why Good Content Makes Development Harder
Here at Balance, content strategists are involved in every aspect of a project. You’d think our job was over after we laid out what will be on the site and wrote the content. But that is just the beginning of the work. We stick around and make...

How to Move Mountains: Migrating Your Web Content without Losing your Sanity or your Staff

Developing websites is a cool business – we all love the exciting, sexy aspects of building a new web presence. It’s thrilling to see a new design come to fruition. It’s fun and energizing to plan for the new functionality, special...

Engagement? Commitment? Some Relationship Advice.

In a recent brainstorming session with colleagues, we shared and compared examples of engaging content on the web.  What elements pull us in, make us want to delve deeper, and feel like we belong, that we’re a part of the experience?...

Content Strategy at the IA Summit
I sit here writing this less than 24 hours since arriving home from the 2011 IA Summit, my first. I attended this conference after watching it from afar for 2 years, since it included a pre-conference Content Strategy Consortium. While I have been...

Video and More Video
Everyone loves the idea of adding video to their website. One would think this would be something simple to do, right? Sure, we make it look easy because we have the tools to accomplish this, but there are complex interfaces going on behind the...

Toward Persuasive Content
If I’ve said it once, I’ve said it a thousand times: “Your website visitors come to your site to do something – make it easy for them to do it.” You could say it’s my mantra. Above all else, I consider myself a...

Online Content: Balance Seminar Puts the Focus on an Un-Sexy Task
Online content is like the socks of an outfit. Necessary, functional, boring. While we might enjoy putting together an outfit of shirt, pants, jacket, and shoes, few of us pay attention to our socks. For too many organizations, online content is in...

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