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Web Strategy
Thank you to everyone who listened in on my webinar last Thursday on using web statistics to gain insight and improve your website. It was a lot of fun and I got a ton of great questions! Unfortunately, time did not permit me to answer all of the...
Even if you’re not a Google Analytics (GA) guru, you can still get insightful data about the status of your website with just a little time invested. And when I say a little, I really mean it. We’re talking 30 minutes, tops.
I’m...
The other day I was watching Top Chef Masters on Bravo TV. The cooking challenge posed to some of the country’s top chefs was to create a 1,500 calorie meal. I thought easy – I budget calories with every meal I prepare.
Well, not so much...
One surefire way to get someone’s attention is to tell them that they’ve just lost (or gained) $1 million. Or $1,000 or even $100. Money talks. This is especially true if that someone is a member of senior management who just made a...
Most organizations do not have research departments or the budget to fund extensive research. That doesn’t mean that anyone needs to make decisions about online strategy without the benefit of insightful data.
Having worked for a school...
I have been following the discussion on author Vijay Govindarajan's blog post over at Harvard Business Review with fascination.
He states that most organizations' real innovation problem is execution, not creativity.
In a down economy, creating...
How could your company use mobile technology to attract new customers and most importantly get more revenue? Is it time to make mobile a main part of the user experience? How do you decide which approach to take in terms of user experience? These...
Top Ten Things You Should Know About Your Website....and how you can gain that knowledge
Is your website working for you? Is it performing in such a way to meet your expected outcomes?
How can you get more of the kind of visitors that you want,...
When sitting down to map out a website the discussion at some point will turn to photos. How many? What type of photos do we want? All valid questions. A photo can enhance your website's message. A photo can tell a thousand...
Working with a web development firm like Balance Interactive can be a cost-effective way to extend your organization’s resources. Engaging that firm as a full partner, rather than just project help can bring new levels of effectiveness to your...
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