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Asea Ginsburg

Dark Patterns
Last fall at An Event Apart DC, here was a lot of talk about web standards and content, but one of the underlying themes was “dark patterns.” Dark patterns are not the same as bad design decisions, and they are nothing new. In fact, it...

Content First

In my last post, I mentioned that I attended An Event Apart DC  - a conference designed for people who make websites. I mentioned briefly that the theme of the conference was content, so I wanted to write a follow up and explain it a bit...

Highlights from An Event Apart
Last week I was lucky enough to attend An Event Apart DC - a conference designed for people who make websites. For me, the highlights of the conference were sessions that talked about content and web standards and the role they play in creating an...

QR Code What? Why Do I Need It?
I have been noticing these small labyrinth-like black squares printed on all mail I receive. If you go through your mail, you have probably seen them too. As I started seeing them more often, I began to wonder how associations and other...

Collaboration at CapitalCamp

On July 22, Balance Interactive’s web development, creative, and content and usability directors presented Design, Development and Content Working Together Harmoniously at CaptialCamp. CapitalCamp is the Washington, DC DrupalCamp - a...

Trends in Online Technology: Mobile Web
How could your company use mobile technology to attract new customers and most importantly get more revenue? Is it time to make mobile a main part of the user experience? How do you decide which approach to take in terms of user experience? These...

What’s New in CSS3
This is the third generation of the recommendation from the W3C in regards to CSS. Unlike CSS 2.1, which is still unfinished, CSS3 has been broken up into different unique modules. What this means is that CSS for layout will go into one specific...

WordPress for a Site With Hulu-Like Functionality
This post is a follow up on the article Toni Ellison wrote in December, “Get a Simple Website Using a Blog.” When you think of a blog or a WordPress site, it is usually a small to medium-size website with copy, text, images, and videos...

Navigation and Design
Naming convention, structure and design are all important aspects to consider when coming up with a navigation solution that fits your company needs. With poorly designed navigation a site loses its organization and without organization, a site...

Joomla vs. Drupal. Which one to use?
Recently I have been asked a lot about which CMS is better: Drupal or Joomla. Below are some of the core strengths and weaknesses of each CMS. Joomla Strengths: Easy installation and set up Quick learning curve for beginners; can seem more...

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