Carrie Hane Dennison

When I recently saw Larry Brooks’ Copyblogger post Why Content is No Longer King, I was prepared for a fight. What could possible overthrow content as the most important thing on the Internet? Intrigued, I read on to find that he had named...
Every year on October 5, personal property taxes are due where I live. My county collects these taxes, and it allows citizens to pay online. So on October 4 I went to the county website to pay my taxes. I thought I’d find a big button that...
If you are a Balance Interactive client, you know that one of the first things on the project plan is a content audit or inventory. And one of the last things is content transfer. In between is the overall strategy phase, design and development. You...
We here at Balance Interactive have found that house building is a good analogy for how websites are built. No one will go to a home builder and say “I want a house built and I want to move in to it, fully furnished, in 4 weeks.” Yet, in...
I think it’s finally starting to sink in! Businesses and individuals are realizing (albeit slowly) that to have a valuable website they need good content, written for the web and for the visitors. What can you do if you are not a web content...
We can learn a lot from the web’s predecessors: print publications. It seems that a lot more thought goes into something that is printed and permanent than many websites. Of course, that’s part of the beauty of the web – it can...
As I refer back to some resources I first read when I got into the "web business" 10 years ago, I find that many of the problems that existed then still exist. Sure, they might be found in different ways, but somehow the same mistakes...
Who is your website for? The answer to this question can predict your website’s ability to achieve its goals. If your answer is "for our organization" then you can count on not earning many new customers, members or clients via your...
I recently read a couple articles and corresponding discussions on content strategy in A List Apart. It was refreshing to finally have something to call what I do: Content Strategy. As I discussed in a previous entry (A Publishing Revolution), the...
When I meet someone and we discuss the usual "what do you do" inevitably I have to explain that while I work on websites I do not design them nor to I create them, I work on the content and all the strategy behind the scenes to make the...

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