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Tracy Betts
Anyone who knows me and has worked with Balance Interactive knows that we have a difficult time with any theory that does not translate into practical value for our clients. As my mentor Glen Hellman writes in his blog post "Baffled by the CTO...
Repeat after me:
· “A logo is not a Brand”
· “A press release is not Public Relations”
· ...
I have been following the discussion on author Vijay Govindarajan's blog post over at Harvard Business Review with fascination.
He states that most organizations' real innovation problem is execution, not creativity.
In a down economy, creating...
We have worked hard this year to send employees to key industry trade shows in order to connect with our customers and keep up on the latest industry trends.
As we have prepared to attend ASAE, NTEN, DrupalCon and PRSA conferences, I am extra...
We've all been in those meetings. Someone asks a question and 5 people around the table whip out their phones to find the answer on the Internet.
Our everyday experience backs up the ever growing statistic: 199 million Americans use some type of non...
Balance is honored to be this year's recipient of the Arthur E. Morrissette Top Hat Service Award. This award recognizes us for superior service to clients and for contributions to the Greater Springfield community.
The award was presented on...
The new and improved Balance Interactive website launched this week. We approached the redesign of our own website in a way that certainly deserves reflection: I played the role of client and our team took me through our full website redesign...
I recently had the pleasure of hearing Fast Company cofounder, Alan M. Webber speak at a Greater Washington Board of Trade event about his new book Rules of Thumb. 52 Truths for Winning at Business Without Losing Your Self. The book is divided...
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