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Making Content Flexible With Content Strategy

At the recent UXCamp DC, two content-related sessions were held. I led the one on fitting content strategy into everything. But the the session on content modeling was quite interesting. We talked about how content management systems can be set up...

Content at All Levels
Recently, I was at a local restaurant where a large group had gathered to watch a football game. I was actually entertained more by the crowd reactions than the game itself. I have never been much of a football fan. I know that, in football, there...

Content First

In my last post, I mentioned that I attended An Event Apart DC  - a conference designed for people who make websites. I mentioned briefly that the theme of the conference was content, so I wanted to write a follow up and explain it a bit...

Highlights from An Event Apart
Last week I was lucky enough to attend An Event Apart DC - a conference designed for people who make websites. For me, the highlights of the conference were sessions that talked about content and web standards and the role they play in creating an...

Balance Interactive Sponsors The Power of Drupal in DC
  Balance Interactive is sponsoring The Power of Drupal in DC. The half day seminar will be held on November 3 and is presented by Acquia. The focus will be on the Drupal open source content management system. Registration is required but the...

Why Good Content Makes Development Harder
Here at Balance, content strategists are involved in every aspect of a project. You’d think our job was over after we laid out what will be on the site and wrote the content. But that is just the beginning of the work. We stick around and make...

Balance Interactive Contracts with NeoSystems Corporation
  NeoSystems Corp. has just launched a new website developed by Balance Interactive. Balance consulted with NeoSystems to determine the most effective content management system for the organization’s website and then implemented the new...

There's a Strategy to Community Outreach, Really!
Event planning has been in my blood for generations. So, naturally the first marketing meeting I had with Tracy Betts, our CEO, left me bubbling with excitement. Tracy shared with me a point of pain in the association space: a need for a leader in...

Balance Interactive Develops Web Strategy for Council for Exceptional Children
  Balance Interactive developed web, content and social media strategies with the Council for Exceptional Children (CEC). Through research and information gathering, Balance defined how CEC can best disseminate information to its audiences. The...

How to Move Mountains: Migrating Your Web Content without Losing your Sanity or your Staff

Developing websites is a cool business – we all love the exciting, sexy aspects of building a new web presence. It’s thrilling to see a new design come to fruition. It’s fun and energizing to plan for the new functionality, special...

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