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Today Idealware has released an updated version of the Nonprofit Social Media Decision Guide. Balance Interactive sponsored the update of the guide, which is a valuable resource for associations and nonprofits as they seek to effectively...
Event planning has been in my blood for generations. So, naturally the first marketing meeting I had with Tracy Betts, our CEO, left me bubbling with excitement.
Tracy shared with me a point of pain in the association space: a need for a leader in...
About the Project
Intelsat General Corporation (IGC) is a leading provider of secure, end-to-end satellite communication solutions for the military and civilian government and commercial interests. Intelsat General engaged Balance Interactive to...
About the Project
Interstate Worldwide Relocation Services encompasses five distinct companies that provide global transportation, supply chain logistics and relocation management solutions to individuals, corporations and government agencies. The...
About the Project
The Mad Bomber® Company is a manufacturer of unique outerwear products that combine natural resources with innovative high-tech fabrics. Their signature product is a stylish fur hat with ear flaps. The company had a trendy...
Website visitors come to engage. When customers, prospective customers, members, the media and other critical audiences arrive at your website, they expect to be able to access a variety of resources in one seamless and easy-to-use interface. Web...
Online content is like the socks of an outfit. Necessary, functional, boring.
While we might enjoy putting together an outfit of shirt, pants, jacket, and shoes, few of us pay attention to our socks. For too many organizations, online content is in...
About the Project
Express HomeBuyers helps homeowners in the Washington, DC area to sell homes fast. As one of many options in a competitive real estate market, the company needed to get visibility for its services. Express Homebuyers contracted...
I have been following the discussion on author Vijay Govindarajan's blog post over at Harvard Business Review with fascination.
He states that most organizations' real innovation problem is execution, not creativity.
In a down economy, creating...
Balance Interactive has opened a training center and conference facilities as part of its office space in Springfield, VA. The meeting rooms are designed to comfortably host computer-based training, business meetings and small conferences. Amenities...
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