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Selected Q&A From Webinar: Using Web Stats to Improve Usability & Get Results
Thank you to everyone who listened in on my webinar last Thursday on using web statistics to gain insight and improve your website. It was a lot of fun and I got a ton of great questions! Unfortunately, time did not permit me to answer all of the...

Balance Interactive Presents Website Analytics Webinar
Balance Interactive will present a free webinar, Using Your Web Stats to Improve Usability and Get Results on Thursday, January 19 at noon. Participants will learn how to get data on website performance and use that data to achieve organization...

Balance Interactive Presents Web Statistics Webinar
Balance Interactive will present a webinar, Using Your Web Stats to Improve Usability and Get Results on January 19 at noon. Participants will learn how to get data on website performance and use that data to achieve organization goals. “Your...

Measuring Social Media
With the insights from this whitepaper, a little time and Google Analytics, anyone can learn to: Measure the impacts of social media efforts in a quantifiable way Identify which social media sources are having the greatest and least impact on a...

Highlights from An Event Apart
Last week I was lucky enough to attend An Event Apart DC - a conference designed for people who make websites. For me, the highlights of the conference were sessions that talked about content and web standards and the role they play in creating an...

It's here! It's FREE! The Nonprofit Social Media Decision Guide
Anyone who knows me and has worked with Balance Interactive knows that we have a difficult time with any theory that does not translate into practical value for our clients. As my mentor Glen Hellman writes in his blog post "Baffled by the CTO...

There's a Strategy to Community Outreach, Really!
Event planning has been in my blood for generations. So, naturally the first marketing meeting I had with Tracy Betts, our CEO, left me bubbling with excitement. Tracy shared with me a point of pain in the association space: a need for a leader in...

QR Code What? Why Do I Need It?
I have been noticing these small labyrinth-like black squares printed on all mail I receive. If you go through your mail, you have probably seen them too. As I started seeing them more often, I began to wonder how associations and other...

Engagement? Commitment? Some Relationship Advice.

In a recent brainstorming session with colleagues, we shared and compared examples of engaging content on the web.  What elements pull us in, make us want to delve deeper, and feel like we belong, that we’re a part of the experience?...

Putting it All Together
Being in the web content field, I notice when things work and don’t work more than most people. I am also extremely loyal to companies or organizations that are nice to me. It’s good to feel needed and wanted. So last week when I got a...

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