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Dark Patterns
Last fall at An Event Apart DC, here was a lot of talk about web standards and content, but one of the underlying themes was “dark patterns.” Dark patterns are not the same as bad design decisions, and they are nothing new. In fact, it...

Content at All Levels
Recently, I was at a local restaurant where a large group had gathered to watch a football game. I was actually entertained more by the crowd reactions than the game itself. I have never been much of a football fan. I know that, in football, there...

Balance Interactive Contracts with NeoSystems Corporation
  NeoSystems Corp. has just launched a new website developed by Balance Interactive. Balance consulted with NeoSystems to determine the most effective content management system for the organization’s website and then implemented the new...

Subtle Can Be Obvious
Not too long ago, I re-watched the movie "Big" starring Tom Hanks. This was the story where a boy wishes to be big at a magic wish machine and wakes up the next morning to find himself in an adult body literally overnight. I started...

Balance Interactive Completes Site for The George Washington University
Balance Interactive has completed a new website for the Department of Health Policy at The George Washington University School of Public Health and Health Services. The department’s site supports The Medical Education Futures Study, Beyond...

Content Strategy on a Shoestring Budget - Webinar
View the recorded webinar. What It's About You’ve heard about content strategy. But what is it really? Why is it important? What can it do for your projects or your organization? And how can you do it with a small budget? Join Carrie Hane...

Content Strategy on a Shoestring Budget - Webinar
April 13, 2011 12:00 PM EST Register Now What It's About You’ve heard about content strategy. But what is it really? Why is it important? What can it do for your projects or your organization? And how can you do it with a small budget?...

Content Strategy at the IA Summit
I sit here writing this less than 24 hours since arriving home from the 2011 IA Summit, my first. I attended this conference after watching it from afar for 2 years, since it included a pre-conference Content Strategy Consortium. While I have been...

New Favorite Drupal Module: Node Reference Embedded Media Browser
Here at Balance, we are big fans of using node reference fields in our content types as a way to reuse content throughout our clients' sites. We use node references to select relevent content on a per node basis to display in blocks on the page....

Balance Interactive Develops Drupal Website for Interstate Worldwide
Balance Interactive has developed three websites for Interstate Worldwide Relocation Services. A main corporate site and two business area micro-sites were developed with the Drupal content management system. The new website reflects the updated...

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