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Thank you to everyone who listened in on my webinar last Thursday on using web statistics to gain insight and improve your website. It was a lot of fun and I got a ton of great questions! Unfortunately, time did not permit me to answer all of the...
Balance Interactive will present a webinar, Using Your Web Stats to Improve Usability and Get Results on January 19 at noon. Participants will learn how to get data on website performance and use that data to achieve organization goals.
“Your...
In a blog post I wrote back in June 2011, I talked about how to survive Google’s many recent updates to its search algorithm and adapt your company’s SEO strategy accordingly. While both the Google Caffeine and Mayday updates affected...
With the insights from this whitepaper, a little time and Google Analytics, anyone can learn to:
Measure the impacts of social media efforts in a quantifiable way
Identify which social media sources are having the greatest and least impact on a...
Even if you’re not a Google Analytics (GA) guru, you can still get insightful data about the status of your website with just a little time invested. And when I say a little, I really mean it. We’re talking 30 minutes, tops.
I’m...
One surefire way to get someone’s attention is to tell them that they’ve just lost (or gained) $1 million. Or $1,000 or even $100. Money talks. This is especially true if that someone is a member of senior management who just made a...
Most organizations do not have research departments or the budget to fund extensive research. That doesn’t mean that anyone needs to make decisions about online strategy without the benefit of insightful data.
Having worked for a school...
Chrissie Alquinta, digital marketing strategist at Balance Interactive, has earned the Google Analytics Qualified agent status.
Alquinta has more than 10 years experience working on data analysis and policy. As a Google Analytics Qualified agent,...
Balance recently hosted a seminar – Trends in Online Technology – and the event surely got everyone in attendance talking. The conversations lasted long beyond the scheduled end time and continue by phone and email.
The event kicked off...
Top Ten Things You Should Know About Your Website....and how you can gain that knowledge
Is your website working for you? Is it performing in such a way to meet your expected outcomes?
How can you get more of the kind of visitors that you want,...
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