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Highlights from An Event Apart
Last week I was lucky enough to attend An Event Apart DC - a conference designed for people who make websites. For me, the highlights of the conference were sessions that talked about content and web standards and the role they play in creating an...

Balance Interactive Proposes Presentations for National Conference
  Balance team members are on proposed panels for the SXSW Interactive 2012 (SXSWi) conference. Members of the public are asked to vote to help select the final panels. One component of panel selection is public voting, which accounts for 30...

Balance Interactive Helps Associations Pick Content Management Systems

News Release Choosing a content management system (CMS) that will fit the needs of an association can be a daunting task.  Balance Interactive CEO Tracy Betts and Senior Project Manager JoMarie Hoholik will host a free moderated conversation on...

Top 5 Analytics Reports You Can’t (& Shouldn’t) Live Without
Even if you’re not a Google Analytics (GA) guru, you can still get insightful data about the status of your website with just a little time invested. And when I say a little, I really mean it. We’re talking 30 minutes, tops. I’m...

QR Code What? Why Do I Need It?
I have been noticing these small labyrinth-like black squares printed on all mail I receive. If you go through your mail, you have probably seen them too. As I started seeing them more often, I began to wonder how associations and other...

Balance Interactive to Develop Strategies for Council for Exceptional Children
Balance Interactive will work with the Council for Exceptional Children (CEC) to develop web, content and engagement strategies. Balance Interactive will determine how CEC can best disseminate information to its audiences, which will include a...

Balance Interactive to Redesign Website for the National Association of State Budget Officers
Balance Interactive will develop a new website for the National Association of State Budget Officers (NASBO). Balance developers will implement the Drupal content management system in the new site to allow NASBO to easily maintain a robust web...

Surviving (and Adapting Your SEO) to Changes in Google's Search Algorithm
Quick virtual poll – raise your hand if you’ve ever felt like you’re at the mercy of Google….I see a couple hands out there, but there should be more. Lots more. If you have a website that you hope people will find and visit...

Greater Springfield Chamber of Commerce Website Redesign
About the Project The Greater Springfield (VA) Chamber of Commerce website was not serving its members well. Small business owners found information hard to find; large businesses did not get a sense of the benefits of membership. The chamber...

Intelsat General Corporation Website Redesign
About the Project Intelsat General Corporation (IGC) is a leading provider of secure, end-to-end satellite communication solutions for the military and civilian government and commercial interests. Intelsat General engaged Balance Interactive to...

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