AVANTI Technologies

About the Project

AVANTI Technologies needed to update its website to attract and retain current and potential clients. The site needed to allow users to buy products, contact the company for investment opportunities, download materials, and more. The new website targets two goals:

• Allow for easy updating of content including text, images, video and documents.
• Reflect the current business branding and core competencies.

The Balance Interactive solution included:

Strategic Thinking

Balance Interactive developed a comprehensive web strategy for AVANTI that targeted the organization’s business goals. The strategy provided measurable results for each defined goal. It provided a comparison of the company to its key competitors and offered a content writing strategy. It analyzed the web statistics to identify issues and opportunities. Further, the web strategy brief made specific recommendations to be implemented at the new AVANTI website.

Content Management with WordPress

The site was developed using the WordPress content management system. This platform provided all the needed functionality. It allowed for a quick and cost-effective implementation of the new website. AVANTI staff can easily access and manage all content at the site with the WordPress administration dashboard.

Extensible Site Architecture

AVANTI is a growing business. New core services and products are added on a regular basis. Balance developed a site architecture that represents the company’s current offerings and can be easily expanded as AVANTI grows. Current and future visitors will find a robust website that offers easy-to-access information about all of the company’s products and services. The site architecture features a main navigation bar, secondary navigation as drop down menus and static navigation, and breadcrumb navigation.

Government-Focused Design

As most customers are government employees, organizations that serve the government, and related industries, the AVANTI website needed to have clear appeal to government users. The design features strong patriotic colors and imagery.