Balance Interactive Website Redesign

About the Project

Balance Interactive needed a website redesign and greater functionality to reflect the company’s expertise and services. Goals of the new website are to: gain credibility, gain visibility, generate leads and attract talented employees. The new Balance Interactive website showcases the company’s expertise and team. It also offers numerous case studies that illustrate client success stories.

The Balance Interactive solution included:

Content Management with Drupal

The Balance Interactive website uses the Drupal content management system. Any member of the team can add or edit to the site easily using the system’s customized interfaces and WSYWIG editor. Various content types, including case studies and news, are available to ensure a consistent presentation of content.

Integrated Blog

The Balance Interactive blog has been integrated with the website. Like the web pages, content is added with the Drupal content management system. The integrated blog gives visitors one place to access all of Balance Interactive’s expertise and ensures that the blog and website have a consistent look and feel.

Illustrative Case Studies

There is no better way to demonstrate expertise than to tell success stories. The Balance Interactive website features case studies of successful client projects in four key sectors: associations and non-profits, commercial, government and trade shows. Each case study identifies the core skills applied and provides visuals of the project.

Search Engine Optimization

The Balance Interactive website was built using best practices in coding and search engine optimization techniques. The impact was quick and instantaneous – the website immediately started generating calls from prospective clients who found Balance Interactive through website searches.