Interstate Moving & Storage AdWords Landing Page

About the Project

Balance Interactive created a landing page for an Interstate Moving & Storage Google Adwords campaign. The page was optimized to meet Google’s standards and to maximize the client’s exposure around selected keywords.

The Balance Interactive solution included:

A Clear Call to Action to Match the Marketing Goal

Balance Interactive consulted with Interstate’s marketing department to understand the objectives of the Adword campaign. The Balance Interactive team helped Interstate develop landing page content to meet the goal of generating moving estimate requests. The page copy is concise, maximizes on the use of relevant keywords and allows the user to take the desired action – complete a moving estimate request form.

Search Engine Optimization

Balance Interactive included keywords on the landing page, as well as in the meta tags in the page coding. Best practices were followed to ensure that all tagging generated maximum exposure and avoided pitfalls that detract from search engine ranking.

Corporate Look and Feel

The campaign landing page was designed to match the look and feel of the client website to assure visitors that this was an official Interstate Moving & Storage webpage. Since the call to action on the page requires users to provide personal information, it was imperative that users feel confident that their information was being sent to a trusted source.

Results Tracking

A specialized thank you page was created to allow the client to track the results from this campaign. The client can “see” the results of this campaign simply by tracking the visits to the landing page form thank you page.