National Industries for the Blind (NIB) Digital Data Scan Website Development

About the Project

When the National Industries for the Blind was ready to take its Digital Data Scan (DDS) from a pilot program to a national service offering, they turned to Balance Interactive to prepare the related website.

The Balance Interactive solution included:

Website Strategy

Balance Interactive developed and implemented a strategy for http://www.digitaldatascan.com to attract customers and highlight the service’s role in providing employment opportunities for people who are blind.

Strategy recommendations included writing compelling customer-focused copy, creating a “solution finder” that would help prospective customers match their document management challenges to DDS solutions, and defining an architecture for incorporating information from the growing number of DDS partner organizations.

Compelling Design

Balance Interactive partner Hinge Marketing created a design that incorporated DDS brand standards and the web strategy goals. The result is a compelling design that visually translates key DDS messages.

Content Management

Balance Interactive implemented the website using the Drupal content management system. The site was set up to allow DDS staff to maintain the site without requiring extensive technical knowledge.

Emphasis was given to Section 508 compliance and ease of use with screen readers. Balance Interactive earned praise for the results.

“From a JAWS user perspective, the DDS web site is one of the best and most accessible designs I have ever encountered.  It is clear, uncluttered, easy to navigate and completely screen reader accessible,” stated Joe Roeder, senior access technology specialist, National Industries for the Blind.