Nutricia Blog

About the Project

Neocate is the leading hypoallergenic amino acid-based infant formula for resolving milk allergies. The manufacturer, Nutricia North America, wanted a way to closely connect with consumers who use Neocate and generate awareness among parents who have children with food allergies.

The Balance Interactive solution included:

Use Blog Technology to Create a Community Newsletter

Balance Interactive developed the design and structure for Food Allergy Living. The blog is a resource for parents of children with food allergies. It is written by a team of nutrition specialists. The blog keeps families living with food allergies informed with the latest news and events, while providing useful tips, recipes and advice for allergy-related questions.

Targeted Visual Design

The website is designed to appeal to parents of infants as well as older children. It is aligned with the corporate look and feel of both the Nutricia and Neocate websites, yet offers a more warm and interactive appeal.

Content Management with WordPress

Balance Interactive selected WordPress as the content management system. The result is a blog that is easy to maintain. It is also easy to monitor subscriptions, comments and other forms of participation. The site is poised to offer additional opportunities for information and interaction, as Nutricia can easily tap into all of the widgets and tools that are continually developed for WordPress.

Integration with Social Media

The blog is a central integration point for Neocate’s presence on Facebook, other blogs and other social media. It connects visitors with Nutrica’s social media channels as well as related external social media sites. It also offers sharing tools that make it easy for users to share content with others or on their social media sites.