Pat Herrity for Chairman Website Development

About the Project

When Pat Herrity decided to run for Chairman of the Fairfax County Board of Supervisors, he contacted Balance Interactive to create a site that would engage his constituents and disseminate his message in a meaningful way. Balance Interactive helped the campaign launch an engaging website in time for the candidate’s announcement. The website had an immediate positive impact on the campaign. Less than a month after launch, the candidate has had almost 200 hundred people sign-up for his newsletter.

The Balance Interactive solution included:

Focus on Social Media

The campaign website enabled visitors to engage in dialogue with the candidate through social media techniques. It also offers a mechanism to encourage supporters to subscribe to a newsletter, to join the campaign through grassroots efforts (literature drops, phone bank help, work the polls, etc.), and to donate to the campaign. The site leveraged social media techniques such as: “Share This” (an easy way to enable people to share content with their friends and save it for themselves), blogging and photo gallery populated with images in Flickr.

Content Management with Wordpress

The website is built on the Wordpress content management system (CMS) and was easy for campaign staff to update and maintain. It also featured an integrated “Action Center” that allowed visitors to support the campaign through their interest, time, or donations all in one spot.

Design that Engages

A custom designed was developed by Balance Interactive to target the key constituencies of the Herrity Campaign. The site design communicated the message that this was a vibrant campaign. It shared the energy of the candidate and encouraged visitor support.