SUPERCOMM 2009 Website Development

About the Project

NXTcomm, LLC presents the national trade show for the broadband industries. SUPERCOMM showcases the business and technology solutions businesses need to maximize their networks and offers the applications and services customers demand.

The naming and branding of the show has been through many transitions during the past 10 years as partners merged and separated and the nature of the industries evolved. Balance Interactive created the NXTcomm show site in 2008. In 2009, the show reverted to its former name, SUPERCOMM, and Balance Interactive was once again tapped to create a successful show website.

The Balance Interactive strategy included:

Web Strategy that Targets Goals

The SUPERCOMM 2009 web strategy needed to capture the excitement of past shows and demonstrate that this is a new show with new features, covering the latest technologies and industry developments. The primary goal was to attract attendees, demonstrating the business value even in tough economic times.

“SUPERCOMM is a reflection of how broadband changes lives and we have developed a comprehensive tool to showcase just that,” said Jim Forlenza, executive director of SUPERCOMM. “Centered around healthcare, education, environment and digital home, the new website is a one stop source for SUPERCOMM information, providing users with easy navigation, compelling content and overall visual appeal.”

Attention to Details

Balance Interactive created a new design for the 2009 show that reflected the “personality” to the event. The information architecture was refined to maximize usability. Balance Interactive also developed a social media strategy to build on efforts started in 2008. The Joomla content management system was updated and expanded. Content from partners and vendors was integrated into the site to create a seamless web experience for users.