Whitepapers

Web Server Hosting: Internal or External

Every organization that has a web site should carefully consider the decision of whether to host its own web server(s) (internal hosting) or to contract with a web host service (external hosting). This whitepaper is designed to help you evaluate that decision for your organization.

Because of the unique demands and needs of web servers, in the majority of cases websites should be externally hosted. This puts the organization in the best position to have robust, reliable, secure and supported web services that do not require internal expertise or place undo burden on internal IT resources.

Seek a reputable firm that does hosting as its core business and has easy-to-access technical support. A full service web development company, like Balance Interactive, should be able to make specific recommendations based on your web server needs and web technologies that are used.

Social Media Primer for Associations and Non-profits

The fact that your target audience is getting information from social media is reason enough to want to get involved in that space. But knowing that your audience is gathering at certain websites or communicating with a certain online tool is not enough. Social media is a place for interaction and engagement.

For associations and non-profits, social media means that opinions (good or bad) travel much further than they ever did before. The good news is that associations and non-profits can both listen to and take part in the conversations that are occurring online - something that is more challenging than when the chatter is taking place in someone’s backyard or around the office water cooler.

By engaging in relationships with others online, associations and non-profits have the potential to influence others and to reap rewards that you certainly would not have realized if you were not part of the relationship. The reality is that as the general public clamors more for transparency. Social media allows associations and non-profits to deliver that transparency.

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