Website visitors come to engage. When customers, prospective customers, members, the media and other critical audiences arrive at your website, they expect to be able to access a variety of resources in one seamless and easy-to-use interface. Web visitors don’t want to go one place for their member information, another to register for events, and another to engage in conversation.
They want it all, and they want it in one place. This is no small challenge for organizations because one product or solution rarely is robust enough to serve all needs.
Several techniques are outlined here for integrating disparate systems with your website to create one seamless online user experience. All of these options can be employed at websites that use the Drupal content management system, and many can be used with other content management systems as well.