The Balance team has the unique ability to translate client needs into affordable, Web-based solutions.
Content is the most valuable part of your website. Without it you’ve got a pretty, blank frame. So we take developing content seriously. Our content team works with clients throughout their entire projects to make sure the website provides the information visitors are looking for. To do this, we have a 3-pronged plan of attack:
Content strategy is the creation of meaningful and usable content. We help you understand which content needs to be created and published, and why. Having a content strategy helps plan and allocate resources, provides meaningful content, and creates consistent messaging and voice. Starting with a content inventory and analysis, we take what you have and turn it into what you need.
Writing for the web is unique. People are distracted and in a hurry online. If you don’t grab their attention and give them what they want in a matter of seconds, they’re gone. When our writers get hold of copy, they turn it into an online masterpiece: ready for anyone to scan and take action.
Sometimes all a website needs is editing, not a complete rewrite. But we aren’t talking just proofreading text to make sure those commas and apostrophes are in the right place. Our editors get their euphemistic red pens out and reword those click-here links, create bulleted lists and add headings.
8136 Old Keene Mill Road, Suite 207A, Springfield, VA 22152 | Phone: 703.451.8675 | Fax: 703.783.0392
© Copyright 2011 Balance Technology Group, Inc.