Information Architecture

A great design and the best content won’t have an impact if site visitors can’t navigate your website.

We work with you to define your target audiences and the actions you want site visitors to take. We then design an information architecture (IA) that will meet your needs and the needs of your site visitors. Our IA and usability services include:

• Content Inventory – We inventory your current content and assess what you should keep, rewrite and discard.
• Content Strategy – We define a strategy for you to use while you write your website content. We offer specific actions you can take to ensure your website content is readable, search-engine friendly and communicates your key messages.
• Content Writing – We write compelling web copy that communicates your brand message, engages site visitors and is optimized for search engine visibility.
• Site Architecture and Site Map – We define a site structure that highlights your most important content, contributes to high visibility in search engines and organizes your content into a logical structure for core audiences. This is documented in a site map that defines the navigation elements and flow and a content worksheet that defines all the content needed.
• Usability Testing – We develop a plan to test key site components with target users, define needed changes and implement them.