Online Analytics & Tracking

“If you cannot measure it, you cannot improve it” – Lord Kelvin

Google Analytics is a powerful and easy-to-use data measurement tool that allows you to see and analyze everything that happens on your website. Google Analytics data can help identify what works on your website and what doesn’t. This allows you to make changes to improve your site’s effectiveness and better meet your visitors’ needs.

Balance Interactive helps you convert site visitors into customers.  Let us help you leverage your analytics to interpret data, suggest website enhancements, and recommend marketing strategies.

I’ve got the data, but I don’t know what to do with it…

If you don’t know what your website statistics are trying to tell you, Balance Interactive can help. Our team of experts helps turn your data into measurable and actionable business decisions.   

We offer a comprehensive range of analytics services to help you better manage your metrics from conception to implementation and beyond.

Analysis

Monthly online activity reports provide a detailed analysis of web traffic, conversion data, consultative observations, and strategic recommendations.

We’ll analyze your data and provide key observations on the:

• Status of key performance indicators – measures of progress towards defined goals
• Goal conversion process– Where and why are visitors leaving without taking action? Which goal paths have the highest conversion rates?
• Effectiveness of marketing initiatives
• Likelihood of various types of visitors to turn into customers
• Keywords used to access your site and to generate conversions, and much more

Advanced Implementation

From simple installs to higher-level configuration, our team works with clients to ensure the data is at their fingertips.

No two companies are the same – we personalize your Google Analytics experience to fit what you want to do to optimize your website.

• Shopping cart configuration
• Goal funnels
• Filters
• Download tracking
  

We can also set up advanced customization for

• Event tracking
• Tracking broken links
• Site search analysis
• Tracking offline marketing
• Measuring non-page elements
• Using Website Optimizer for site testing

Training

Our training sessions ensure you understand how to read your data and use your Google Analytics account effectively. We don’t stop there – we’re always available for questions and consultations if you get stuck.