Social Media Marketing

Balance Interactive’s custom social media marketing plan is tailored to your company’s marketing strategy. It is designed to benefit you by:

• Driving traffic to your website
• Providing you an understanding of where your customers are
• Recommendations on how to engage your customers

To complete your custom social media marketing plan, we:

• Ensure a solid foundation of Keyword Research, possibly complimented with full search engine optimization (SEO) on your website.
• Research your top competitors' presence in social media sites.
• Interview key stakeholders, e.g. company executives, key partners, members, etc.
• Review all existing marketing materials.
• Research industry blogs and social media properties.
• Look for opportunities to re-purpose content in social media properties.
• Identify any other industry websites with social media traits and study them for potential use.
• Recommend effective use of social media technologies according to the research findings.
• Recommend ongoing measurement methods according to your goals and the tools that we recommend.

The result is a plan that shows marketing professionals how to:

• Identify the social networks that are appropriate for their business goals
• Use them in a way that speaks to the particular community
• Track the success of their social media campaigns

Social Media Training

Blogs, Facebook, Twitter, Digg…new tools and applications are entering the marketplace every day. If your staff needs a training session, Balance Interactive can send an experienced social media expert to your organization. Instructors focus on basic skills, management and policy considerations, and best practices.  

Sessions can include:

• Blog training
• Facebook campaign management
• Twitter basics and best practices