Balance Interactive knows the importance of customer service. While PRSA National Capital Chapter is a relatively new customer with Balance Interactive, they have personally met with us to discuss challenges we were having with our web page, and helped NCC set goals for the future once our challenges were addressed. The Chapter hears from Balance every week through an email report that breaks down the hours and work accomplished. Balance answers our calls promptly and even when a problem is particularly stubborn, they work consistently to resolve it as soon as possible. We look forward to continuing our relationship with such a professional and well-run organization.
Webinar - Using Your Web Stats to Improve Usability and Get Results
So…you have a website. Maybe a blog for your loyal readers or maybe an e-commerce site to peddle your wares. Either way, do you know who is coming to your site and what they are doing?
Your website should be working for you and your organization’s goals. Are you after: Lead generation? Sales? Do you know how your website is contributing to these goals.
In this session, learn how to get data on your website’s performance and achieve your organization’s goals.
Target Audience
- Anyone who has a business website.
- Anyone who has or is interested in a web analytics program such as Google Analytics for tracking and analyzing data.
Key Takeaways
- How tracking your website’s performance allows you to make informed decisions about the content, design, and usability of your site, as well as the most efficient allocation of business resources.
- How Google Analytics can give you insight into
- Traffic trends
- What kind of traffic your site receives (i.e. is it targeted traffic?)
- Visitor behavior
- SEO and social media effectiveness
- Changes that need to be made to your site to make it more effective
- How to access this data in Google Analytics
Ready to get started? Contact Us
The Animal Medical Center Website Redesign
B.A. Burfeind, PRSA-National Capital Chapter