Balance Interactive knows the importance of customer service. While PRSA National Capital Chapter is a relatively new customer with Balance Interactive, they have personally met with us to discuss challenges we were having with our web page, and helped NCC set goals for the future once our challenges were addressed. The Chapter hears from Balance every week through an email report that breaks down the hours and work accomplished. Balance answers our calls promptly and even when a problem is particularly stubborn, they work consistently to resolve it as soon as possible. We look forward to continuing our relationship with such a professional and well-run organization.
Content Strategy on a Shoestring Budget - Webinar
What It's About
You’ve heard about content strategy. But what is it really? Why is it important? What can it do for your projects or your organization? And how can you do it with a small budget?
Join Carrie Hane Dennison, Balance Interactive's Content & Usablity Director, to learn how to incorporate content strategy into projects without blowing the budget or timeline.
This is a reprise of a presentation that Dennison gave at the 2011 IA Summit which earned great reviews from participants.
What You'll Learn
- How to integrate content strategy into your process without throwing off the schedule or budget
- How to develop a content strategy document and a content worksheet that maps out the entire site and tracks progress
- Ideas on how to sell content strategy to your boss or clients
- How to involve others early in a project to increase ownership and buy in across all functions
Because in the end, good content is what brings customers in and keeps them loyal.
Ready to get started? Contact Us
Oak Park Public Library Teen Website Redesign
B.A. Burfeind, PRSA-National Capital Chapter