Website Strategy

At Balance Interactive, our website strategy methodology is the cornerstone for a successful project. It enables us to put ourselves in the shoes of your audience, allowing an objective examination of the current site versus the future vision for your site.

Our Website Strategy Brief is a unique and valuable deliverable. We…

• Define your site goals and measurements of success and determine how the website helps you meet those goals.
• Perform audience analysis: Analyze data, web statistics and marketing and communications plans to help us understand your audiences and how they relate to your brand and your website.
• Complete a competitive analysis: Evaluate the websites of competitor and complementary organizations. Review best practices employed by our clients and others and make recommendations.
• Perform a technology tools scan: Review the technology tools currently used at your site and make recommendations for using tools that represent best practices in your industry and on the web.
• Develop a content strategy: Analyze your current content and advise on how much content should be on your site, and how often it should be updated.  Determining vocabulary and writing style sets the tone of your site and helps align the verbal messages on your site with the design and the organization created by the site's structure.
• Develop technical requirements: Flesh out search functionality and logic, and other technical functionality.

As options, we can perform a keyword analysis that outlines the words and phrases that need to be built into your site for search engine optimization (SEO) and an online communications campaign that employs social media tools and techniques specific to your needs.

Everything we do builds toward your goal of creating a visually appealing website that empowers visitors to find the information they need quickly and easily.