Balance Interactive Develops Drupal 7 Website for Ready by 21

Balance Interactive has launched a Drupal 7 website for the Forum for Youth Investment website Ready by 21®. Ready by 21 is a set of innovative strategies developed by the Forum for Youth Investment that help communities improve the odds that all children and youth will be ready for college, work and life. The website was developed using Drupal 7, an open source content management system.

Balance Interactive worked with the Forum for Youth Investment to refine the information architecture and to conduct two rounds of usability testing. A custom design was developed by starting with mood boards to guide a conversation about look and feel.  Then full design comps were developed by Balance Interactive’s interactive designers.

The new website is found at http://www.readyby21.org/what-ready-21

The Ready by 21 National Partnership is a team of national organizations – representing the education, government, nonprofit, business, research and philanthropy sectors – that helps communities carry out strategies to ensure that all children and youth are ready for college, work, and life. They partnership provides tools, training and technical assistance. Combined, the National Partners reach over 650,000 state and local leaders who impact the lives of more than 100 million children and youth across the United States.

Located in Springfield, Virginia, Balance Interactive helps organizations better manage their expanding online presence, including websites, email, social media, and mobile. The firm specializes in creating online experiences that nurture customer relationships, strengthen brand loyalty through communities of interest, and use content and conversation to create conversions.  Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is www.balanceinteractive.com.

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For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.