Balance Interactive Develops Social Media Strategy for Real Estate Service

Balance Interactive has developed a social media strategy for Express HomeBuyers, LLC of Springfield, Virginia. The strategy offers the company tools and tactics to reach its customers and potential customers through social media.

Express HomeBuyers first contracted with Balance to research opportunities in social media. After several months of monitoring and assessment, Balance delivered a report that included recommended tools and a specific action plan.

Balance is now working with Express HomeBuyers staff to implement specific social media tactics to help the company to better connect with customers. The efforts integrate the company website, blogs, Facebook pages, YouTube Channel, and more to provide the information that people want about home buying in Maryland, Virginia, and the District of Columbia. Each aspect of the effort will be monitored to assess success.

Express HomeBuyers buys homes in Baltimore and Southern Maryland; the Metro DC area; and Hampton Roads, Richmond, and Northern Virginia. Staff members work with clients through the entire selling process. The company is based in Springfield, Virginia.