Balance Interactive Launches New Website for the Greater Washington Board of Trade

Balance Interactive has completed a new website for the Greater Washington Board of Trade, http://www.bot.org, to better market the organization’s events and services.

The new website features a new design and information architecture focused on the needs of Washington-area business leaders. The new site uses the DotNetNuke content management system to make it easy for staff members to keep content current.

Among the features of the new site, the home page now features upcoming events and timely news items. Visitors can register for events online, as well as join the Board of Trade. The membership area features information about membership levels and opportunities. Social sharing tools are integrated so visitors can easily share information with peers and social media sites.

The site’s design, developed by Balance Interactive’s design team, highlights photos of the region and Board of Trade events.

As the leading regional business organization, the Board of Trade addresses business concerns that span geographic boundaries. Pro-business and bipartisan, the Board of Trade convenes business, civic and government leaders to collaborate on important issues throughout the District of Columbia, Suburban Maryland and Northern Virginia.