Balance Interactive Launches Sign Trade Show Website

Balance Interactive has launched a website for Sign Expo 2010, the trade show of the International Sign Association (ISA). This is the latest product of an ongoing partnership between ISA and Balance Interactive.

The website uses the DotNetNuke content management system. This allows ISA to quickly and cost-effectively create a new website for the trade show each year. Balance worked with several ISA partners to integrate functionality into the website.

New to this year's site are “Map Your Show” features. These tools allow site visitors to customize their show experiences. There is also a custom-built booth variance tool that allows exhibitors to request a variance on their booth size and setup. The tool has an easy-to-use administration area that allows ISA staff to manage each request.

Balance has also set up Google Analytics tools to track specific goals for the website.

Since the show's debut in 1947, the ISA International Sign Expo has been breaking records in exhibit sales and attendance, growing from a few hundred booths to nearly 1,600 booths representing 500 companies, and serving an audience of approximately 18,000 attendees. The show website is http://www.signexpo.org.