Balance Technology Group CEO Speak at NTCA Workshop

Balance Technology Group CEO Tracy Betts will present at the National Telecommunications Cooperative Association (NTCA) workshop, “Working the Web: Dynamic Design and Fresh Functionality.”

Her general section presentation, “Electronic Marketing: Getting Your Message Out,” will look at websites as a marketing tool and look at electronic marketing techniques that will help companies leverage the web to gain new business, build community and serve customers. Betts will discuss launching a new site, email marketing, effective use of a website, web marketing tools, blogging and creating social networks.

“No business has unlimited resources. The web is a necessary investment and I want to help NTCA members learn how to use the web to realize their business goals in a cost-effective way,” said Betts. “I am looking forward to sharing the successful strategies we have seen implemented by our clients.”

The workshop will be held November 10-11 in St. Louis, Missouri. Details about the event are available at www.ntca.org//index.php?option=com_content&view=article&id=1858&Itemid=693

NTCA, an association of small, rural telecommunications providers, is dedicated to improving the quality of life in rural communities through advanced telecommunications by education, advocacy and cooperation.

Balance Technology Group has provided web strategy and implementation for hundreds of websites for small and large businesses, tradeshows, non-profit organizations and government agencies. SPI, the plastics industry trade association, is one of the company’s clients.

Located in Springfield, Virginia, Balance Interactive is a web development and design consultancy that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network.

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For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.