Beyond the Web 2.0 Hype

What Really Works for Professional Services Firms

Even if you don’t know a Wiki from a Twitter, your business is likely to be impacted by the social media craze that’s sweeping the business community. In plain English, we’ll debunk the hype and identify what works today to attract new clients and grow your firm. You’ll learn how one company implemented a successful and cost effective program. Join us and get all your questions answered.

GUEST PANELISTS

Tracy Betts / Balance Technology Group

Beth J. Bates / Social Media Entrepreneur

Jen Sterling / Hinge

HERE’S WHAT YOU’LL LEARN:

• What’s all the hype about?
• Which tools are most useful for professional service and technology firms
• Five web marketing strategies that work
• How to develop an action plan
• How to evaluate the impact of your investment

WHO SHOULD ATTEND:

Senior executives and owners of professional services firms

Space is limited. Register today!

WHERE: Tower Club, Tysons Corner, VA

WHEN: Wednesday, September 17, 2008

CHECK-IN & BREAKFAST: 7:30 AM

PRESENTATION: 8–9:30 AM

COST: $50 (reservation required)

REGISTER ONLINE OR CALL 703.391.8870

Check out Hinge’s free educational resources for professional service firms.

This Hinge Strategy Briefing is brought to you by Balance Technology Group and Hinge.

Located in Springfield, Virginia, Balance Interactive is a web development and design consultancy that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network.

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For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.