ISA Website Redesigned to Highlight Association Brand

As part of an on-going partnership, the International Sign Association (ISA) contracted with Balance Interactive to redesign a website that highlighted ISA’s overhauled brand, integrated with their association management system (AMS) iWeb/iMIS, encouraged user interaction through social media tools, and provided an easier way for ISA staff to manage and publish content. The resulting site launched in early December 2008 and has received rave reviews.

New design to support the brand

Balance Interactive implemented a website design developed by Fixation Marketing that highlighted ISA’s new brand. The crisp new design brings a visual appeal to the site. Visitors to the new site have commented favorably that the design brings a professionalism to the site that was lacking previously.

AMS Integration with iWeb/iMIS

Through the use of a sophisticated single sign on (SSO) protocol, with one login users can see content according to their appropriate roles, gain access to the AMS to set-up and maintain membership updates, and interact with the Vocus system that offers government relations information.

Social Media

The Signs.org site is feature rich with social media tools that leverage the Web 2.0 platform. They include: Share This, the SignPosts blog, a polling feature, RSS feeds and a photo gallery populated with images in Flickr. Members of specific ISA committees have access to working pages on the site where they can engage in discussions through a forum and share documents in an archived repository. ISA members can post news articles about their companies as well as post items and jobs in the classifieds area.

Content Management

Balance Interactive recommended and implemented the DotNetNuke (DNN) content management system due to its flexibility and compatibility with other ISA systems. DNN has multiple interchangeable modules that supported ISA’s need for an easy way to update and manage content. The ISA administrator has complete control over which staff members can update content. ISA has implemented a sophisticated permissions matrix that allows both site users and staff members to have access to content based on role, allowing the organization to support the multi-layers of its constituent base.

Located in Springfield, Virginia, Balance Interactive is a web development and design consultancy that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network.

###

For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.