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Interlocking Concrete Pavement Institute
Audience Analysis / Content Management/Migration / Search Engine Optimization / Responsive Design / Training for Internal Content Developers / AMS Integration (ACGI)
Council for Responsible Nutrition
Drupal 8 / Audience Analysis / Content Management/Migration / Search Engine Optimization / Training for Internal Content Developers
Medical Society of Virginia
User/audience research / Branding & Messaging / Responsive Website redesign / Storytelling / AMS Integration / Faceted Search / Taxonomy-driven user experience / Content Strategy / Digital Strategy

"They were with us every step of the way, with carefully planned timelines, and a good grasp of the unique needs of my organization."



Generally, after gaining full empathy of user experiences, our understanding of the problem undergoes severe changes. It is not unusual to hit the ideation stage with an entirely new set of questions or challenges to create solutions for.

When you move from empathy work to drawing conclusions from that work, you need to process all the things you heard and saw in order to understand the big picture and grasp the takeaways of it all. Unpacking is a chance to start that process – sharing what you found with fellow designers and capturing the important parts in a visual form.

We use a human-centered design process at Balance Interactive.  Empathy is at the heart of this process for any branding, campaign or digital project we undertake.  The key to user engagement is understanding your members within the context of your particular business challenge.